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Norwegian Academy of Music by Neue

Logo and stationery with silver foil detail for the Norwegian Academy of Music designed by Neue

Located in the Majorstuen district of Oslo The Norwegian Academy of Music is Norway’s largest music academy. It offers both undergraduate and post-graduate courses, has educated some of Norway’s most prolific musicians, and, according to Wikipedia, ‘attempts to lay the foundation for research within the various fields of music’.

Based around the concept of an ‘endless visual pulse’, design agency Neue developed a new generative logo system for the academy that takes the sounds of students practicing, the conversations of the cafeteria and the applause of the concert halls, and allows these to resonate through a number of graphic elements set above and below a horizontal line to form a responsive and geometric waveform.

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Hardhaus designed by Heydays

Logotype by Heydays for specialist mountain sports retailer Hardhaus

Hardhaus is a Norwegian specialist mountain sports retailer located in the alpine municipality of Sykkylven. Based around the concept of ‘technical durability’, Heydays developed a new brand identity solution for Hardhaus—which included a logo, stationery and website—that juxtaposes the utility of a heavy uppercase and stencil cut sans-serif—bold and ‘oversized’ in its execution in print—and the robust and hardy aesthetic of chipboard imagery, with the finer weight, contemporary on-trend and technological sensibilities of a very well rendered set of geometric and mono-line weight icons.

The result is a confident appropriation of a ubiquitous typographic feature, rooted in mountain wayfinding, and material texture, paired with a current illustrative approach, and resolved in a way that appears proprietary and achieves a clear communicative precision and relevant aesthetic impact.

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Mellbye designed by Heydays

Stationery with blind emboss and die cut detail designed by Heydays for architecture firm Mellby

Mellbye is a Norwegian architecture firm founded in 1954 with a “mindset anchored in modernism”. Design studio Heydays created a new brand identity for the firm based around a geometric M symbol built from the initials of their two main services, architecture and interiors. Executed as a combination of blind deboss and die cut detail across a earthy and urban mix of brown and warm grey uncoated boards and fabric, and alongside a contemporary white ink print finish and grid-based layouts, the result is a modernistic reduction of form but expansion of meaning surrounded by a familiar architectural utility, form and texture.

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