BEO* (meaning happy or delighted in Latin) is a new range of sparkling fruit drinks developed by Carlsberg for the expanding adult market. London based agency Ergo designed and developed a brand and packaging solution that delivers a more sophisticated twist on the popular organic proposition.
Oggu is a Dutch brand of soft drink, the first European brand to use only 100% organic ingredients and owned by Organic Beverages. They approached the Amsterdam office of Design Bridge to develop a name, identity and packaging for their premium range. Based around the idea of ‘Delicious Purity – with a twist’ the name is a combination of the words organic and gusto (taste in Italian).