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Altaskifer by Neue, Norway

Opinion by Richard Baird.

Brand identity and business cards for Alta Quartzite mining and sales business Altaskifer designed by Neue, Norway

Alta Quartzite is a natural building material quarried from the mountains of Norway’s Alta region with a unique green/grey colour, fine texture and hard wearing non-slip properties. These make it a good choice for both interior and exterior applications, from roofing, paving and staircases, to roads and walkways. Although it is material with a long history of use it is being utilised in increasingly more innovative ways, and on an international scale.

Working on the mountainside of Peska, Norwegian company Altaskifer mines Alta Quartzite using traditional methods, and is a joint sales and marketing company for the entire slate industry in the Alta region.

Altaskifer worked with Scandinavian graphic design studio Neue to develop a brand identity that would run across a variety of touch points. These are now linked by the concept of “rough beauty” and the history of the material, from the hard manual labour and functional focus of the past, to today’s modern design and crafted contexts. This is visualised through a bright but simple colour palette, typographical contrast and the meeting of organic and geometric form across business cards, tote bags, brochure and soon to launch website.

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Hegel Music Systems by Neue, Norway

Opinion by Richard Baird.

Package design by Oslo based Neue for Norwegian hi-fi company Hegel

Hegel is a Norwegian amplifier, pre-amplifier and multi-media player business with a proprietary Error Correction System that limits harmonic distortion without compromising other parameters. Established in the early 1990’s, Hegel has grown to become a well-established supplier of high-end hi-fi products, nationally and internationally, and is committed to sound reproduction that adds nothing (or as little as possible). This is the foundation of their new packaging system, developed by Scandinavian graphic design studio Neue, and expressed through a concise set of assets. These include iconography, colour palette, material choice and imagery.

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4B Arkitekter by Commando Group, Norway

Opinion by Richard Baird.

Branding for 4B Arkitekter by Norwegian graphic design studio Commando Group

4B Architects is an architecture studio with offices in Oslo, Norway, an experienced team and a holistic approach. It has a particular interest in low energy and sustainable projects, and has built a portfolio of restorations, public, cultural and commercial buildings, private housing and outdoor spaces. The studio’s team of founding partners (from its inception in 1971) and a generation of younger designers allows the studio to balance a long-established professionalism with fresh thinking and innovation.

Scandinavian graphic design studio Commando Group recently worked with 4B Architects to redesign its visual identity in a way that would work across and unite a variety of print based and digital platforms, and would communicate its innovative and dynamic nature.

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