BPO


Hegel Music Systems by Neue, Norway

Opinion by Richard Baird.

Package design by Oslo based Neue for Norwegian hi-fi company Hegel

Hegel is a Norwegian amplifier, pre-amplifier and multi-media player business with a proprietary Error Correction System that limits harmonic distortion without compromising other parameters. Established in the early 1990’s, Hegel has grown to become a well-established supplier of high-end hi-fi products, nationally and internationally, and is committed to sound reproduction that adds nothing (or as little as possible). This is the foundation of their new packaging system, developed by Scandinavian graphic design studio Neue, and expressed through a concise set of assets. These include iconography, colour palette, material choice and imagery.

Continue reading this article


4B Arkitekter by Commando Group, Norway

Opinion by Richard Baird.

Branding for 4B Arkitekter by Norwegian graphic design studio Commando Group

4B Architects is an architecture studio with offices in Oslo, Norway, an experienced team and a holistic approach. It has a particular interest in low energy and sustainable projects, and has built a portfolio of restorations, public, cultural and commercial buildings, private housing and outdoor spaces. The studio’s team of founding partners (from its inception in 1971) and a generation of younger designers allows the studio to balance a long-established professionalism with fresh thinking and innovation.

Scandinavian graphic design studio Commando Group recently worked with 4B Architects to redesign its visual identity in a way that would work across and unite a variety of print based and digital platforms, and would communicate its innovative and dynamic nature.

Continue reading this article


K. Apeland by Bielke&Yang, Norway

Opinion by Richard Baird.

Branding by Norwegian graphic design studio Bielke&Yang for engineering consultancy K Apeland

K. Apeland is a Norwegian independent civil engineering consultancy that specialises in construction technologies, and applies its experience to new builds, remodelling projects and renovation. It has a favour for steel-wood and concrete structures, which has won the consultancy a number of awards, and has a broad portfolio that covers public infrastructure, private offices and housing, as well as viewing platforms, roads, bridges and quays.

Alongside a name change, shortened from Dr. techn. Kristoffer Apeland AS, K. Apeland worked with Oslo based graphic design studio Bielke&Yang to create a new visual identity system. This extended to business card, letterhead, folder, poster, envelope, notepad and grid paper design, with a new website to follow shortly.

Continue reading this article