Vitenparken is a science centre committed to facilitating and improving the dialogue between the bioscience research community and the general public. The centre contains an exhibit hall, cafe, dairy museum and meeting facilities set within the Campus Ås grounds of the Norwegian University of Life Sciences. As well as the science centre these grounds are home to over a 1000 scientists, a university with eight departments and 4500 students, and a number of parks.
Formerly the Norwegian Agriculture Museum, Vitenparken commissioned design studio Bielke&Yang to help them transition from museum to science centre through the creation of a new brand identity that included naming, logo, print and website design. By appropriating the practical aesthetic of science (sans-serif typography, black ink and white paper), and juxtaposing this alongside the bright contemporary energy of MVM‘s illustrative work, Bielke&Yang’s solution establishes a common yet compelling scientific accessibility.