BPO


Hardhaus designed by Heydays

Logotype by Heydays for specialist mountain sports retailer Hardhaus

Hardhaus is a Norwegian specialist mountain sports retailer located in the alpine municipality of Sykkylven. Based around the concept of ‘technical durability’, Heydays developed a new brand identity solution for Hardhaus—which included a logo, stationery and website—that juxtaposes the utility of a heavy uppercase and stencil cut sans-serif—bold and ‘oversized’ in its execution in print—and the robust and hardy aesthetic of chipboard imagery, with the finer weight, contemporary on-trend and technological sensibilities of a very well rendered set of geometric and mono-line weight icons.

The result is a confident appropriation of a ubiquitous typographic feature, rooted in mountain wayfinding, and material texture, paired with a current illustrative approach, and resolved in a way that appears proprietary and achieves a clear communicative precision and relevant aesthetic impact.

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Mellbye designed by Heydays

Stationery with blind emboss and die cut detail designed by Heydays for architecture firm Mellby

Mellbye is a Norwegian architecture firm founded in 1954 with a “mindset anchored in modernism”. Design studio Heydays created a new brand identity for the firm based around a geometric M symbol built from the initials of their two main services, architecture and interiors. Executed as a combination of blind deboss and die cut detail across a earthy and urban mix of brown and warm grey uncoated boards and fabric, and alongside a contemporary white ink print finish and grid-based layouts, the result is a modernistic reduction of form but expansion of meaning surrounded by a familiar architectural utility, form and texture.

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Goa Arkitektkontor by Heydays

Logo and stationery with black foil detail designed by Heydays for Oslo based architecture studio Goa Arkitektkontor

Goa Arkitektkontor is an Oslo based architecture studio, established in 2012 by Johannes Ludvigsen Goa, that provides planning, regulation and architectural design services. The studio has a philosophy that sees restrictions such as economy, building regulations and social attitudes as opportunities, believes in simplicity and, a little unusually, is not afraid to be banal. These ideas are neatly resolved through a new brand identity, which included a new logo, stationery set and leather folder, created by Heydays.

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