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Vitra Packaging 2016 by BVD, Sweden

Opinion by Richard Baird.

Package design for Vitra by Swedish design studio BVD

Vitra is a Swiss furniture manufacturer that holds the European license to many of Herman Miller’s ranges. It has a large and diverse catalogue of contemporary home and office furnishings, furniture for public spaces and timeless classics by notable designers such as Charles & Ray Eames, George Nelson and Verner Panton.

After years of admir­ing Vitra’s range of fur­ni­ture, Scandinavian graphic design studio BVD recently had the oppor­tu­nity to develop a new pack­ag­ing system for the company.

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Teabox by Pentagram, United States

Opinion by Richard Baird.

Brand identity and package design for tea subscription service Teabox by graphic design studio Pentagram, United States

Teabox is an e-commerce tea business, established in 2012 and located at the heart of India’s tea-growing regions, that looks to revolutionise the experience of buying and enjoying one of the oldest drinks in history by bringing it directly to consumers. It is based on the popular monthly subscription model, and uses data science to match teas to subscriber’s personal tastes. Teabox worked with Pentagram partner Natasha Jen to develop a new brand identity, packaging system and website that would help establish it as a global brand.

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Vocation Brewery Limited Edition by Robot Food, UK

Opinion by Richard Baird.

Package design for Vocation Brewery's Limited Edition Christmas Stout by graphic design studio Robot Food, United Kingdom

Vocation is a UK microbrewery, established and run by John Hickling, with a range of craft beers described as having distinctive and punchy flavour profiles. Communicating the brewery’s unique personality and the crafted quality of its range rested in the hands of UK based graphic design studio Robot Food.

Drawing on the beer’s tropical, fruity, floral and hoppy characteristics, the brewery’s fearless, daring and renegade attitude, and the art of beer craft, the studio created a brand identity and label design that juxtaposes bold and robust typography alongside fine, fluid and hand drawn illustration.

To celebrate the holiday season, Robot Food and Vocation Brewery continue to collaborate, this time with a festive release in the run up to Christmas. Naughty & Nice is a single batch chocolate stout, dreamt up by the studio, created by the brewers at Vocation, and limited to 1323 bottles. It draws on the naming conventions, aesthetic qualities and design process of Vocation’s core range, and the shared challenger attitude that unites studio and brewer, but with a couple of seasonal twists.

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Park Distillery Vodka by Glasfurd & Walker, Canada

Opinion by Richard Baird.

Package design for Park Vodka by Canadian graphic design studio Glasfurd & Walker via BP&O A Packaging Design Blog.

Park is a bar, restaurant and distillery located in the Canadian resort town of Banff, within the Banff National Park, and the province of Alberta. It is a region of diverse natural beauty, with mountains, prairies, forests and desert badlands that attract walkers, campers and skiers.

Park Restaurant is a celebration of Banff’s alpine history and lifestyle. This runs throughout its interior, campfire-inspired menu and a brand identity by Vancouver based graphic design studio Glasfurd & Walker which plays with the visual vernacular of mountain trails, camping equipment and walking clothes through type, colour and texture. Check out the project and BP&O’s review here.

Glasfurd & Walker continue to work with Park, designing packaging for its distillery business, and its range of vodkas, using the opportunity to build out brand identity with the introduction of illustration by Cristian Fowlie, the perceived value of a silver foil, choice of structure and further material texture.

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