Inspiral is a UK-based organic raw food company that produces a variety snacks, cakes and drinks. To reach a broader market, move on from a ‘hippy image’ whilst retaining their ‘cool credentials’, Inspiral recently commissioned Studio h to create a new brand identity and packaging system for their Crackits and Kale Chips ranges, among others, as well as developing assets that could be easily utilised across future lines.
In response to an increasing consumer interest in seafood, the owners of Gourmet Blends, an accompaniment to meat, fish and vegetable dishes, “saw an opportunity to take ownership of a market category” and commissioned Sydney-based design agency Co Partnership, who renamed and repositioned the brand as Seafood Kitchen, to develop a new visual identity and packaging solution.
Lo Siento’s use of condensed sans-serif typography, stacked vertically, and printed with a single black ink makes great use of the tall tin and its warm gold colour.
Typography, structural choice and straightforward language share a similar commercial kitchen utility and simplicity that suitably reflects Olis Bargalló’s relationship with professionals in gastronomy and commercial kitchens while the serif of the 18 and lighter sans-serif weights set horizontally offer contrast and temper the bold typography with a little detail. Although made up of few elements the solution effectively combines structure, colour and typography in a way that appears bold and distinctive.