Propercorn is a ‘hand-popped’ gourmet butterfly popcorn range, launched in 2011, made using British rapeseed oil and seasoned with a secret blend of ingredients. Flavors include Sweet & Salty, Sour Cream & Chive and Fiery Worcester Sauce & Sun-Dried Tomato. London based design agency B&B Studio were recently commissioned to refresh Propercorn’s packaging and visual identity which included the development of an “ownable logotype, evocative imagery, appetising product shot and clear communication.”
Le Naturel is an all-natural wine created without the use of sulphites by Spanish producer Vintae. Vintae describes itself as an innovative, young and dynamic enterprise, representing the avant-garde and revolutionising different aspects of the wine-growing industry.
The wine’s packaging, developed by Moruba, embraces an unusual and distinctive change in communicative priorities, discarding the perceived high qualities of foil and tactile papers, verbose narrative, the themes of heritage, craft and provenance typically associated with the industry and instead leverages an increasing popularity for typographic and ink austerity. This approach places weight on a single piece of information—the established relationship between freshness and best-before dates—and utilises ubiquitous sans-serif typography to convey this with honesty and precision whilst reflecting the brand’s avant-garde approach.
The raw meat sector within the dog food industry continues to grow and innovate, reflecting owner’s increasing support and understanding that it can provide a fresh, natural and convenient way for their dogs to receive the nutrients they need.
Recognising how unpleasant raw meat can be and looking to take advantage of the expanding market, design studio and now product development specialist Robot Food created, branded and packaged their own more appealing sausage range, flavoured using ingredients good for canine health, under the name Duchess & Rover.