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Superseeds by B&B Studio, United Kingdom

Opinion by Richard Baird.

New packaging for Punch Food's Superseeds range designed by B&B Studio, United Kingdom

Superseeds is a range of flavoured seeds available in five varieties, all of which are 100% organic, gluten and dairy free. These include Chili Smoke, Maca Caramel and Japanese Tamari. It is the first product from UK health food business Punch Foods, which looks to balance artisanal practice with optimal nutrition and punchy flavour.

Taking their inspirations from the origins of each variety, and the punchy flavour that characterises the Punch Foods brand, London based graphic design studio and packaging specialist B&B Studio worked with the brand to developed a visual identity and packaging treatment for Superseeds. This replaces a tired and low-impact design with one of modernity and distinction—in form, colour and high contrast.

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Danish Selection by Kontrapunkt, Denmark

Opinion by Richard Baird.

Package design for fruit spread range Danish Selection by Kontrapunkt

Danish Selection is a new range of high-quality fruit spreads cut with alcohol. The range includes blackcurrant infused with Jamaican rum, orange with cognac and a wild blueberry variety with Scotch whiskey. Orkla, the company behind Danish Selection, worked with Copenhagen based graphic design studio Kontrapunkt to develop a packaging treatment that would clearly communicate this new concept to consumers. Kontrapunkt’s solution is characterised by a circular label of type, pastel colour and uncoated paper.

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Huckleberry Roasters by Mast, United States

Opinion by Richard Baird.

New packaging for Colorado coffee roaster Huckleberry by Mast

Huckleberry is a Colorado based coffee roaster established in 2011 by Koan Goedman and Mark Mann. Huckleberry recently worked with local graphic design studio Mast to rework their packaging in a way that would make the most of some well-established assets (which included Mackey Saturday’s distinctive wordmark) and would add more of the personality of its founder’s. This was achieved through the introduction of bright spot colour, geometric pattern alongside hand drawn wordmark, playful copywriting, and a naming convention based on Goedman and Mann’s personal musical inspirations.

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Freewheel by Collins, United States

Opinion by Richard Baird.

Logo and brand identity by New York based graphic design studio Collins for Freewheel, a wi-fi only mobile phone service

Freewheel is a dedicated Wi-Fi only mobile phone service launched by American cable television company Cablevision. Freewheel allows people to break free from contracts by providing unrivalled communications accessibility without large and expensive data plans and hidden fees. This is made possible by a network of over a million Wi-Fi hotspots.

Freewheel’s egalitarian intention and connectivity is effectively expressed by its visual identity, created by New York based studio Collins, through a unifying flag-based graphic device, which then expands into a bold, dynamic and brightly coloured visual texture of lines and intersections and a similarly styled logotype. These go on to link print communication, packaging and website with a youthful and empowering quality.

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