BPO


Bear Paws designed by B&B Studio

Opinion by Richard Baird.

Packaging design and character illustration by B&B Studio for pure fruit range Bear Paws

Bear Paws is a baked and shaped pure fruit snack range available in four distinct flavour combinations and produced by the British health food brand Bear Nibbles. To draw attention to endangered species such as pandas, polar and sun bears, the brand recently launched a limited edition pack design alongside a pledge to donate 5p per sale to the WWF. This limited edition packaging, which features illustrated character detail and Bear’s distinctive colour palette, was developed by B&B, a London-based design studio who have worked with Bear Nibble since its inception, establishing naming, developing identity and creating packaging treatments for its cereals and baked fruit products.

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Soma designed by Manual

Opinion by Richard Baird.

Visual identity and packaging design by Manual for water filtration brand Soma

Soma is a water filtration brand that is described by Manual, the design studio behind its brand identity and packaging treatment, as bringing together sophisticated design, sustainability and charity. These values are evident within Soma’s first product, a glass water carafe that uses a 100% compostable filter, its packaging, and the commitment to charity donations that comes with each sale.

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Simplee Aloe by Designers Anonymous

Opinion by Richard Baird.

Logo and packaging by Designers Anonymous for aloe vera drink Simplee Aloe

Simplee Aloe is an all natural aloe vera-based drink with grape juice and a splash of lemon created as a healthy alternative to products made with sugar, and is available in 1 litre and 330ml sizes. Founders Alex and Raymond Pang approached Designers Anonymous to help them to communicate Simplee Aloe’s unique qualities, compete with both aloe vera drinks and coconut waters, and to secure listings with big supermarkets through an engaging brand identity. This included strategy, illustration, packaging, poster and website design.

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