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Brewdog’s Lone Wolf by B&B Studio, United Kingdom

Opinion by Richard Baird.

Logo and packaging design by London-based B&B Studio for Brewdog's craft spirits range Lone Wolf

Lone Wolf—a whisky, gin and vodka range—marks Brewdog’s entry into the craft spirits market. These are produced by Brewdog’s craft distillery in Scotland, and is said to be the only one to make base spirit from grain under one roof, modified to accommodate a 19m high 60-plate rectification column to get the purest spirit possible.

The range shares a packaging and brand identity design, created by London-based packaging specialists B&B Studio, which is described as being in defiance of category codes and conventions. These feature a stripped back label design and wolf’s head motif as an expression of product purity and the brand’s outsider stance. The spirits will be available at Brewdog bars, and as part of Brewdog’s equity scheme.

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Artek Helsinki by Tsto, Finland

Opinion by Richard Baird.

Brand identity and shopping bags by graphic design studio Tsto for furniture and homeware store Artek Helsinki.

Artek is a Finnish furniture and product design business and retailer with a flagship store in Helsinki. It was founded in 1935 by architect Alvar Aalto and wife Aino Aalto, the arts promoter Maire Gullichsen and art historian Nils-Gustav Hahl.

Artek grew alongside and shared many of the qualities of the  20th century modernist movement, blending art and technology, and making the most of improved technical expertise in mass manufacturing to produce well-crafted and functional products from good quality materials for everyday living. The company has remained true to these values, and its 2nd cycle initiative, a platform for reselling Artek furniture, is a testament to the aesthetic and material longevity of its products.

Artek worked with Scandinavian graphic design studio Tsto to build out the visual identity system of their flagship store, Artek Helsinki. The studio’s approach layers this system with additional type, illustration created from the partial forms of Artek’s product range and establishes a new set of visual guidelines. This runs across and links tags, stationery, business cards, packaging, magazine covers and shopping bags.

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Electric Ink by Robot Food, United Kingdom

Opinion by Richard Baird.

Branding and packaging for tattoo care range Electric Ink by Leeds-based design studio Robot Food.

With the rise in the popularity of tattoos and the lack of credible long-term care products, Leeds-based design studio Robot Food formulated, branded and packaged Electric Ink, a tattoo care range for the mainstream market. The range includes a serum that enhances colour, an oil that delivers a freshly-inked look, and a daily moisturiser. Each feature distinctive packaging that draws on and honours the counter-cultural tradition of tattooing and acknowledges its move into the mainstream. Electric Ink will launch mid-March and be available throughout the United Kingdom from Superdrug, selected tattoo and barber shops, as well as fashion retailers.

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