BPO


Suomen Jäätelö by Werklig, Finland

Opinion by Richard Baird.

Brand identity and package design by Helsinki-based Werklig for Finnish ice cream brand Suomen Jäätelö

Suomen Jäätelö is a super-premium ice cream brand currently available in five flavours and a sorbet. These include Milk, Pistachio, Vanilla and Chocolate made from Finncattle milk, a Rhubarb sorbet and Spruce created in collaboration with iconic furniture maker Artek. Although ice cream is internationally ubiquitous, Suomen Jäätelö is described as having a distinctively Finnish character. This is expressed throughout its packaging design, developed by Helsinki-based Werklig, in its balance of unique structure, use of space and pattern, modern logo and type contrast, in conjunction with a still life approach to art direction.

Continue reading this article


Helvetimart by Anagrama, Mexico

Opinion by Richard Baird.

Logo, stationery and packaging by Anagrama for Lausanne-based independent food and speciality supermarket Helvetimart

Helvetimart is a supermarket in the Swiss city of Lausanne. It offers a broad range of groceries and high-quality Swiss specialities sourced from across the country. The supermarket also holds daily tastings and workshops, has an informed staff and a tablet-based service the gives shoppers access to information on the Swiss cantons and their products. Drawing on regional flags and antique architecture, Mexican graphic design studio Anagrama developed a brand identity for Helvetimart that, through a strong favour for colour and form language, delivers significant impact for an independent store, draws a modern system from historic structure and touches upon the regionality of its products.

Continue reading this article


Vi Novell 2016 by Atipus, Spain

Opinion by Richard Baird.

Packaging design by Barcelona-based studio Atipus for Vi Novell 2016, a young wine from producer Celler Masroig

Vi Novell 2016 is a young wine from Catalonia with an intense ruby colour and a fresh and fruity flavour profile. It is the seventh in an ongoing series, and is dedicated to the party; the open-air dance, the joy and celebration of the beginning of the season, the first sip of wine, shared with friends, and the continued enjoyment of a long tradition yet in tune with modern times. Wine producer Celler Masroig worked with Barcelona-based graphic design studio Atipus to capture this moment and spirit with a striking label design of simple form and multi-colour, followed up online with a site that blends dynamic pattern and story.

Continue reading this article