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The True Honey Co. by Marx Design, New Zealand

Opinion by Richard Baird.

Brand identity and packaging by Marx Design for The True Honey Company, a New Zealand-based business specialising in mānuka honey

The True Honey Company (TTHC) dedicates itself to the production of mānuka honey, a monofloral variety produced in Australia and New Zealand from the nectar of the mānuka tree. It has a unique colour and texture, and a high level of Dietary Methyglyoxal, an organic compound with antibacterial and antiviral properties.

With a price range starting at 60.00AUD and rising to 230.00AUD per jar, and working in a market flooded with sub-standard honey and dishonest marketing, communicating the value of product and the commitment of TTHC to quality and ethical production through an impactful and engaging brand identity and packaging design was paramount. This task was given to Auckland-based graphic design studio and packaging specialists Marx Design who collaborated with Think Packaging and writer Kate Phillips.

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Gretas by 25AH, Sweden

Opinion by Richard Baird.

Script logotype for Stockholm-based cafe Gretas at Haymarket designed by 25AH, Sweden

Gretas is a café set within the Haymarket, a hotel located at the heart of Stockholm, Sweden. The building was formerly home to a famous department store that dates back to the early 20th century and was the place where actress Greta Garbo was discovered while working at one of the concessions.

25AH, the Scandinavian graphic design studio behind Haymarket’s own brand identity, as well as Paul’s, a restaurant also situated within the hotel, worked on the brand identity for Gretas. Where Paul’s was darker and more robust in colour and type, inspired by the hotel’s signage, Greta’s is light and personable, drawing on an informal interior, whilst working in the iconic status and history of its location through name and illustration. The project went on to include signage, packaging, menus, stationery and business cards.

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Boreal Network, Itasca Road Trip by Bedow, Sweden

Opinion by Richard Baird.

Illustrated record sleeve for Boreal Network's album rerelease Itasca Road Trip, designed by Bedow, Sweden

Nicole Johnson is a Seattle-based Minnesotan creating what Miles Bowe of Fact Magazine describes as “sun-drenched, foggily nostalgic electronica” under the name Boreal Network. Itasca Road Trip is a limited edition vinyl rerelease and trimmed down version of an earlier album by Boreal Network, distributed by More Than Human Records and featuring artwork by Swedish graphic design studio Bedow. Where the album takes an aural tour through the Itasca national park from Nicole’s home in Minnesota, the artwork visualises this through monolinear illustration with plenty of detail and a subtle storytelling component. You can listen to the album here.

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