BPO


CooperVision

Packaging and brand identity with watercolour illustrative detail for contact lens brand Coopervision

Following their recent re-brand reviewed on BP&O back in March, CooperVision has released images of how this new vision will translate across their product ranges. Taking the watercolour identity and vivid illustrations onto pack reinforces this new direction and suitably moves it away from the rigid corporate image of the past. The packaging is a significant improvement and should stand out well against the more clinical direction of its competitors.


Tennessee Honey designed by Cue Inc

Packaging designed by Cue Inc for Jack Daniel's whiskey and honey based spirit Tennessee Honey

Jack Daniels is a popular brand of whisky produced in Lynchburg, Tennessee and has been owned the by Brown-Forman Corporation since 1956. In a bid to broaden its portfolio and attract new consumers Jack Daniels engaged with brand and packaging specialists Cue Inc to design their new product Tennessee Honey, a whiskey and honey based spirit that is naturally sweet and easy to drink.

Continue reading this article


La Estrella en La Manzana by Estudio Menta

Packaging and visual identity by Estudio Menta and Laura Méndez for soap brand La Estrella en La Manzana

La Estrella en La Manzana is a brand of high quality soaps inspired by traditional production methods combining essential oils for a range of natural aromas. Handled by Mexican based Estudio Menta and designed by Laura Méndez it was inspired by 18th century French packaging.

Continue reading this article