The Coconut Collective is a new Australian brand of organic, flavoured, coconut waters drawn from Sri Lanka’s king rather than green coconut, a first for the market. Soulfresh, the company behind the brand, describe the water from the king coconut as having a ‘cleaner taste profile’, one that should appeal to a broader consumer base.
The Coconut Collective’s brand identity and packaging treatment was recently developed by New Zealand-based studio Marx Design. Their approach, a communicative mix of subtle sun bleached and tinted wood backgrounds, large coconut imagery, bold uppercase typography, an unusual but distinctive pastel colour palette, map and boat illustration, ingredient story, and stamp texture, neatly deliver a tropical, exported sensibility with a contemporary eye for colour that draws attention to a new coconut variety and its unique provenance.
Giant Owl is a London-based independent production company that creates television programmes, commercials and short films for clients such as Channel 4 and Rimmel London.
Design agency Alphabetical recently developed a new brand identity solution for Giant Owl—which included an animated logo, flat colour palette, glow-in-the-dark paper and bold illustrative detail—that leverages a simple observation to balance an expected technicality with a playful personality, whilst matching the company’s work and providing distinction in an increasingly overcrowded market.
Giles Duley is a British documentary photographer and photojournalist with ten years of editorial experience within the fashion and music industries and who now works internationally with many NGOs to document those fighting adversity. He is known for capturing humanitarian issues, the consequences of conflict and the human spirit with dignity, creating through his photographs an “intimacy and empathy” for lives that differ from ours only in circumstance.
His brand identity, a combination of a familiar but well executed sans-serif logotype, the subtlety of a blind emboss and deboss print finish, and an uncoated, unbleached, mixed fibre set of boards created by London based Shaz Madani, neatly avoids appearing flashy or individually expressive, and instead has a modesty and truth to materials that feels appropriate for the themes of Giles’ work. It is a small project with few assets but with a sensitivity and restraint not often seen so well handled.
uBear is a high-end mobile phone, tablet and laptop accessories business located in Los Angeles, California. Their brand identity, recently developed by Hype Type Studio and Mash Creative, included a new logo, stationery, packaging and responsive website solution.
Utilising the industrial sensibilities of a bold crosshatch graphic detail, the functionality of a sans-serif logotype, a bright colour palette, the finish of foils and varnishes and a simple bear icon, the solution effectively infuse familiar technological cues such as fine line weight illustrations with an accessible, high quality, robust and distinctive dimensionality.
Obbio, a compound of obvious and bio, is a high quality organic supermarket built on a warehouse concept “where traditionally goods were sold without intermediaries.” Designed by Mayuscula, Obbio’s brand identity—which included logotype, illustration, packaging and signage design—juxtaposes etched illustrative detail alongside the utility of a modular grocery box device and stencil cut typography to resolve traditional values and modern convenience.
Capitalising on the increasing demand for healthy protein-rich snacks and sports supplements Kings Biltong, a business established by three former England rugby professionals, have launched a three flavour, cured and sliced, grass-fed British-beef range that offers athletes an “alternative to chalky protein bars and other supplement snacks that miss the mark in terms of both taste and quality perceptions.”
Designed by Leeds-based Robot Food, Kings’ new brand identity and packaging solution takes the clinical sensibilities of the supplement market and fuses it with a traditional Britishness, a union described by the studio as ‘clean, confident and bolder’ with a ‘simplified brand identity, message and colour way’ and a ‘vintage sporting appeal’ that places quality, taste and provenance at the heart of communication.