BPO


Urbanna designed by Forma & Co

Opinion by Richard Baird.

Postcards with coloured paper and original copy detail by Forma & Co for Barcelona tourist business Urbanna

Urbanna is a small Spanish tourist business, led by Anna Permanyer Jordi, that provides experienced guides who can speak Spanish, Catalan, German, French and English, to those visiting the city of Barcelonain. Design studio Forma & Co worked with Urbanna to develop a visual identity solution that, rather than rely on ubiquitous images of the city, favours a convivial colour palette of dyed paper, the typographical flourishes of Domaine and a copywriting component that draws on some of the familiar and unfamiliar culture and history of the city.

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Background Bars designed by Campbell Hay

Opinion by Richard Baird.

White ink and blind embossed business cards by Campbell Hay for bar, staff and equipment hire business Background Bars

Background Bars provides bar, bar staff and equipment hire, pop-up and permanent bar design services, seasonal cocktail creation, bar management for corporate occasions, festivals, weddings and private parties, and income and report analysis. Alongside these, Background Bars also functions as a creative agency, helping brands to deliver compelling live events. Its visual identity, inspired by the name and which included website, art direction and a business card set that features white ink and a blind emboss detail, was developed by the London based design studio Campbell Hay.

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Karuizawa 1984 designed by The Metric System

Opinion by Richard Baird.

Packaging for Karuizawa 1984 designed by The Metric System

Karuizawa 1984 is a vintage Japanese single malt and single cask whisky imported and bottled exclusively for the Norwegian market. The first batch, a run of 577 bottles, sold out immediately, with the second due to go out later this month. Karuizawa’s packaging, developed by Oslo based design studio The Metric System, effectively conveys the age and provenance of the whisky, is sensitive to the Western market, and aware of and largely disregards category conventions, through the juxtaposition of a simple box design and iconic imagery, alongside an information rich and typographically dense label treatment.

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Stone Way Cafe designed by Shore

Opinion by Richard Baird.

Logotype and monogram for Stone Way Cafe designed by Shore

Stone Way Cafe, formerly the Tiny Ninja Cafe, is a Seattle based neighbourhood meeting point, music venue and internet cafe, in the area of Fremont, with a formidable, geometric, concrete exterior structure and a warmer interior of wood surfaces created by goCstudio. Design studio Shore, working closely with signwriters and fabricators, created a brand identity treatment for the cafe, which included a variety of typographical assets, signage and business cards, that takes its inspiration from the industry and personality of the neighbourhood.

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