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Wine Fandango designed by Moruba

Opinion by Richard Baird.

Branding for Wine Fandango by graphic design studio Moruba

Drawing inspiration from New York neon, and its show business associations, graphic design studio Moruba have developed a new brand identity treatment for Wine Fandango, a restaurant and wine bar, located in the Spanish city of Logroño, that features a rich interior design of textured glass, wood floors and furniture, ceramic tiles, exposed brick and gold fixtures. Wine Fandango’s identity is made up of custom logotype and character set, patterns, business cards, menus and neon signage.

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Reel designed by Richards Partners

Opinion by Richard Baird.

Branding for Auckland based Reel designed by Richards Partners

Reel, formerly Reel Good, is a digital production company telling memorable stories and crafting digital experiences from its offices in Auckland, New Zealand. It has positioned itself at the intersection between new technologies and established filming techniques, and delivers both creative and distribution services. These include providing direction, production, post-production, animation and music to clients such as New Zealand Air, Casio, Warner Music and Vodafone, amongst others. To coincide with the name change graphic design studio Richards Partners were commissioned by Reel to create a new brand identity treatment, which extended across business cards, brochure, posters and responsive website, that would help move it from start-up to respected production house.

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Bibelot designed by A Friend Of Mine

Opinion by Richard Baird.

Branding for Bibelot designed by A Friend Of Mine

Bibelot is a Melbourne based, luxury, European-inspired dessert boutique with a coffee bar, chocolate shop, high tea salon, gelaterie and artisinal patisserie. It features an interior of long marble counters, a light spotted stone floor, spot lighting, cornicing, black and white walls, and bronze detailing. Bibelot recently worked with graphic design studio A Friend Of Mine to develop a brand identity and packaging design treatment. Based around monochromatic mosaics and a geometric sans-serif logotype, the studio’s approach is informed by the sense of permanence that underpins Bibelot’s concept and interior design, and draws out, using contrast, the bright handcrafted detail of its confectionery.

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ECC Milano 2015 designed by Inhouse

Opinion by Richard Baird.

Graphic Design by Inhouse for ECC Milano 2015

ECC is a high quality lighting, furniture and product supplier for both the home and commercial markets. It represents a variety of brands, some of which include Jeremy Coal, Parri and Lumina, and has showrooms throughout Australia and New Zealand.

As part of its continued commitment to these brands, ECC attends Salone Internazionale del Mobile di Milano, an annual event that showcases the latest products and technologies from the industry. The ECC Milan Report is a distillation of this event and features the latest releases from design leaders such as Flos, Moooi, Minotti and Tom Dixon, alongside editorials and interviews. Graphic design studio Inhouse, who won Bronze at New Zealand’s Best Awards for their ECC 2014 Milan Report, worked with ECC again to create cover, spreads and layouts for their 2015 edition.

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