BPO


Ki Sunscreen by Akin, New Zealand

Opinion by Richard Baird

Branding and packaging by Aukland-based studio Akin for New Zealand sunscreen brand Ki

Ki Sunscreen was developed by national skincare clinic Caci to protect against the harsh New Zealand sun, and the skin damage and premature ageing that UVA and UVB rays can cause. It is made from the latest generation of ingredients proven to protect, and those that help to control oils and maintain a matt finish. This balance between clinically proven effectiveness and cosmetic mindfulness is expressed by its brand identity and packaging design, developed by Auckland studio Akin, in the meeting of bold black logotype, and the material interaction between uncoated paper and print finish.

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The Best of BP&O — July 2017

Selected by Richard Baird.

The Best New Branding and Packaging of July 2017

July’s highlights included Commission Studio’s work for Institute, Francesc Moret Studio’s packaging for The Living Food, and Hey’s custom typeface for literature festival Kosmopolis. There were, however, five projects that stood out, and have made it into BP&O’s Best Of Series. These typically balance a strong singular concept, or an appropriate confluence of ideas, with a compelling stylistic character and clear communicative intention that appropriately plays with form, colour, type and layout, as well as material, texture, image and print finish.

Throughout the month BP&O also continued to expand on its collections series as another way to jump through to older posts on the site. New additions include Property and Furniture. Updated projects included Bunch’s work for Galerija Kranjčar.

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Institute by Commission Studio, United Kingdom

Opinion by Richard Baird

Logotype, stationery and website by Commission Studio for New York-based full service creative studio Institute

Institute is a full service creative studio from New York working with clients to connect with people through creative direction, live experiences, concept development, content creation, production and post-production services. Institute’s work is described as being underpinned by thoughtful and meaningful creativity, and although their clients are often high profile, their presence is intentionally modest. London-based Commission Studio worked with Institute to develop a visual identity that would not overshadow their work and express their taste and attitude. This included stationery set, business cards and website, linked by the concept of magnetic strips, a technology that can open doors.

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