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Maldini Studios by Jens Nilsson, Sweden

Opinion by Richard Baird

Logotype and letterpress business cards by Jens Nilsson for interior design and carpentry business Maldini Studios

Maldini Studios is a Stockholm-based interior design and carpentry studio made up of project manager and carpenter Rasmus Moberg, interior designer Elina Johansson and carpenter Theo Klyvar. The studio’s work often uses precise lines and geometric forms to elevate the irregular detail and texture of natural materials. There are moments of utilitarian and ornamental juxtaposition, times at which this feels subtle and transitional, others where it is more severe and abrupt. Much of the studio’s work displays a contextual sensitivity, either in its continuity with or intentional opposition to space.

Drawing on the forms, materials and woodworking craft of the studio, as well as its understanding of object and space Jens Nilsson, former Design Director at Snask, built an identity that explores the intersection of the functional and the sculptural, material pleasure and communicative intention. This is done through the distinctive typographical forms of a custom typeface, a material variety, and by employing letterpress as a bridge between the two. Graphic identity runs across website and a variety of printed assets, these include stationery and business cards, branded items such as tote bags and scarves, as well as signage.

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14 Islands by Bedow, Sweden

Opinion by Richard Baird

Logotype and business card by Bedow for Swedish creative development studio 14islands

14 Islands is a Swedish digital development studio that focuses on the design and build of distinctive and creative user experiences for companies such as Google, Adidas and Plume. Although its products are diverse, and include websites, apps and web-based games, these are linked by the studio’s commitment to balancing good design principles and technical performance with natural and playful interactions across all devices and screen sizes. The studio also experiments with emerging technologies, often gives talks and runs development workshops. This mix of play and technical insight is expressed by their new visual identity, designed by Stockholm-based Bedow, through colour, form, animated logo and dynamic on-screen elements, paired with the technical rigour of Monokrom’s screen-only font Aften. Visual identity runs across and connects assets such as business cards, t-shirts, tote bags, signage and website.

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Exploratorium After Dark by Collins, United States

Opinion by Richard Baird

Visual identity and membership card by Collins for Exploratorium's After Dark, a weekly adults-only museum experience of perception

Exploratorium is a “public learning laboratory” and San Francisco based museum that enables visitors to question and make sense of the world around them through hands-on exhibits that touch upon science, art and human perception. These include a pitch-black dome, fog bridge, large-scale kaleidoscope, light displays and array of image bending mirrors. Every Thursday the museum hosts After Dark, an adults-only event. It is a chance to experience the museum’s over 650 interactive exhibits during the evening, to socialise, listen to guest speakers, watch films and listen to music. Exploratorium worked with design consultancy Collins to reimagine After Dark, to give it a stronger sense of identity and a distinctive campaign concept across membership cards, magazine covers, online banners, large format posters and social media. This is the first part of an ongoing collaboration that will help promote the museum’s work and programming over the next two years.

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