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REF by Kurppa Hosk, Sweden

Opinion by Richard Baird

Visual identity designed by Scandinavian studio Kurppa Hosk for Swedish hair care brand REF

REF is an environmentally conscientious Swedish hair care brand with a range of products that are made from high quality organic ingredients. With a desire to enter the international market of the US and further into the Nordic regions, both dominated by well-established FMCG, Scandinavian design studio Kurppa Hosk were commissioned to rejuvenate REF’s visual identity. This included packaging, art direction, stationery, business cards and web design. These are linked by what the studio describe as a system of simplistic graphic elements and a modest earthy colour palette.

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Frameline 41 by Mucho, United States

Opinion by Richard Baird & Seth Rowden

Visual identity, campaign and print by Mucho for San Francisco based LGBT film festival Frameline 41.

Frameline is an American nonprofit arts organisation and the world’s longest running LGBTQ film festival. Frameline continues its mission, since its founding in 1977, to change the world through the power of gay cinema, and to connect filmmakers with audiences locally and internationally. Graphic design studio Mucho worked with Frameline on its visual identity and campaigns for its 40th and 41st LGBTQ film festivals, delivering a system based around a framing device. This links membership cards, stationery and business cards, as well as campaign specific materials such as individual event invitations, posters and tote bags.

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Anna Bjerger Book by Bedow, Sweden

Opinion by Richard Baird.

Swedish artist Anna Bjerger's book of works 2013—2017 designed by Scandinavian design studio Bedow

Anna Bjerger is a Swedish artist, born 1973 in Skallsjö, now living and working in Älmhult. Through a process of reconfiguring found imagery, bought from secondhand stores and garage sales, by transforming their context and reordering hierarchy with paint and a focus on dimension, Anna intends to intensify experience and create new narratives.

Scandinavian design studio Bedow were commissioned to design Anna Bjerger’s book of works 2013—2017. This was published by Galleri Magnus Karlsson, David Risley Gallery and Kristianstads konsthall in conjunction with her solo exhibition Familiar Shadows.

The book is a limited edition hardback of 104 pages and 155×225 mm in size. It includes texts by Karl Ove Knausgård and Karin Faxén Sporrong. Only 600 copies were available with 50 of these signed and presented in a numbered box marked by the artist’s fingerprints.

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