Opinion by Richard Baird
Aspall is a British family run cyder maker with a significant history, now into its eight generation and third century. In response to increased competition from both the Cyder and Vinegar categories, Aspall recently worked with NB Studio to help reinvigorate and re-craft its brand identity. This included new logo and packaging treatments for retail and trade as well as website, point of sale and livery design. Drawing on Aspall’s rich history and archive of documents, records, old marks, motifs and photographs, NB Studio looked to connect the new design to the past and capture the unique quirks and eccentricities of the business, and the family members that have had a hand in running it.
A collection of the most interesting animated logos and logotypes reviewed and published on BP&O. This selection features a variety of animation techniques in service of a concept that contributes to a distinctive brand identity solution. Featured studios include Bunch, Alphabetical, Bond and Bedow.
This post was published as a quick way to browse through BP&O’s content and gain access to older but equally interesting projects through different themes, in this case animated logos, and expands upon previous posts under the category The Best of BP&O. This series can be subscribed to here.