Branding, Packaging & Opinion

Reviews, news & opinion from designer Richard Baird on the latest brand identity and packaging design work from around the world.

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Hotel Cycle designed by UMA

Logotype designed by UMA for U2's Onomichi based Hotel Cycle

U2 is a cyclist-friendly retail and hospitality destination, located in the Japanese city of Onomichi, made up of shops, bakeries, restaurants and hotels. Design studio UMA were recently commissioned to develop a visual identity for U2′s Hotel Cycle as part of a larger brand identity project that covered a variety of spaces, packaging and signage within the complex.

UMA’S brand identity solution for the hotel appropriately compliments an interior juxtaposition of contemporary utility (exposed concrete and steel) alongside traditional warmth (wood panelling, classic lamps and low lighting) with a functional sans-serif typeface, a logotype set across a curved baseline, reductionist iconography and the quality of what looks like a brushed bronze material choice.

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March’s Top 5 Projects

March's Top 5 Graphic Design Projects Featured on BP&O

March has been a slow month for new work, however, there were five projects that really stood out for me that have made it into BP&O’s top five, a feature that brings together what I believe to be the most interesting for another opportunity to be seen and shared.

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Mendeli Street Hotel designed by Koniak

Door hangers created for Tel aviv hotel Mendeli Street designed by Koniak

Mendeli Street is a city-beach hotel, designed by BK Architects, that celebrates the modern spirit of Tel-Aviv. Design studio Koniak developed a brand identity for the hotel, which included a logotype, stationery set, key cards, door-hangers and website, that reflect its contemporary qualities and the bright sunny climate of its location.

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Molly Watson designed by Studio Blackburn

Logotype designed by Studio Blackburn for communications specialist Molly Watson

Molly Watson aids business leaders in the development and deployment of communication strategies that ‘accelerate and enrich the delivery of their goals’. Molly recently commissioned London-based design agency Studio Blackburn to help articulate this business proposition and to stand out through the creation of a new brand identity that included a logotype, yet-to-launch website, stationery, business cards, templates and CV design.

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KMP designed by Studio8585

Logo and business cards designed by Studio8585 for Croatian dental practice run by Dr. Ksenija Magašić Pinezić

Dr. Ksenija Magašić Pinezić provides affordable dental services locally and to international dental tourists in a warm and friendly practice located in the Croatian coastal city of Rijeka. Design agency Studio8585 recently worked with Ksenija to develop a new brand identity solution—which went on to include a logo, stationery set and responsive website—that would take advantage of a lengthy name.

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