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The Best of BP&O — Business Cards No.11

Selected by Richard Baird.

The Best of BP&O — Business Cards No.11

The eleventh collection of business cards designed as part of new brand identity project, reviewed and published on BP&O in 2016. Between them, these show how colour, type, form, texture and contrast, delivered through a combination of graphic design, material choice and print finish, contribute to a distinctive and communicative brand identity. As with previous sets, this includes uncoated and coated boards, coloured papers, surface embosses, foils and edge painted detail. Featured studios include Neue, Raw Color, Mucho and dn&co, plus many more. Be sure to click through to get a sense of how these fit within a broader brand identity program and the communicative intentions that underpin their aesthetic.

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Hubbards Creamy Porridge by Coats, New Zealand

Opinion by Richard Baird.

New packaging for Hubbards Porridge designed by Coats, New Zealand

Auckland-based studio Coats continue to collaborate with health food company Hubbards, following up their work on Toppers with packaging for their new Creamy Porridge range. Coats was tasked with conveying the range’s modern flavour combinations, avoiding the rustic and traditional messages often favoured by the category, and working within a brand language that is quirky, engaging, honest and down-to-earth. Much like their work on Toppers, Coats does this through bold custom lettering, a bright but natural colour palette, and convivial tone of voice.

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Wagon Wheel by Perky Bros, United States

Opinion by Richard Baird.

Brand identity and folder with copper block foil print finish for Nashville-based boutique real estate title and escrow company Wagon Wheel designed by Perky Bros.

Wagon Wheel is a Nashville-based boutique real estate title and escrow company established by three partners with substantial experience working for larger corporate law offices who wanted to establish a company with a more casual corporate culture and client experience. This, and Wagon Wheel’s Nashville roots, is expressed throughout its new brand identity, designed by graphic design studio Perky Bros, using a combination of a strong graphic approach and tactile material choices. This extends across folders, business cards, coasters, posters and signage.

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Arco by Raw Color, the Netherlands

Opinion by Richard Baird.

Brand identity and print for furniture manufacturer Arco by Raw Color, The Netherlands

Arco is a family run contemporary furniture design and manufacturing company that currently rests in the hands of forth generation family members, and has a respectable 110 year history. Arco has tables and chairs at the heart of its collection and specialises in woodwork, a reflection of its location in Winterswijk, an area of dense natural woodland in East Netherlands.

Eindhoven-based graphic design studio Raw Color worked with Arco Creative Director Jorre van Ast to revise the company’s brand identity, with a focus on its unique location and local production. This is expressed through the documentation of the surrounding area, the factory and its craftsmen. While the logotype remains the same, Raw Color delivered a compelling visual identity that juxtaposes solid colour and seasonal image, and uses contemporary type to deliver a collective tone of voice. This extends across and links a variety of print communication that includes business cards, leaflets, brochures, catalogues and postcards.

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