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Wiener Moderne 2018 by Seite Zwei

Opinion by Richard Baird

Visual identity system, posters, postcards, banners and bags by Seite Zwei for Wiener Moderne 2018

To mark the 100th anniversary of the passing of Gustav Klimt, Egon Schiele, Otto Wagner and Koloman Moser, four greats of Viennese Modernism, The Vienna Tourist Board is dedicating the year to bringing to light their collective talents and stories. Wiener Moderne 2018 will take the form of public exhibitions and events, promoted through national and international campaigns, and unified by a distinctive graphic identity system created by Austrian design studio Seite Zwei. This links a variety of print and digital communications, merchandise and website.

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Studio Showcase: Blok

Selected by Richard Baird.

Studio Showcase: Blok

A continually updated gallery of graphic design work created by Canadian design studio Blok reviewed and published on BP&O. Blok was founded in 1998, and in their own words, seek out the normal, the abnormal, the mundane, the exciting, the current, the obsolete, the inspiring and the disheartening, and then use and develop these discoveries into compelling ways to move people.

BP&O has been following and writing about Blok since 2012. There is a clarity and communicate immediacy to their work. Form, colour and type coalesce to form striking and provocative visual expressions grounded in the essential truths of the brands they work with.

Highlights include their work for architecture studio Superkul. This began as a book in which to clarify and bring to light, through words, image and materiality, the values and philosophies that unit their broad portfolio of private homes and commercial spaces. Unwrapping the shrink wrapping, giving air to this book, sees it come to life as the french folds aerate. This was book serves as a strategic, emotional and occasionally philosophical foundation that went on to inform graphic identity.

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Goldlink Magazine by Spy

Opinion by Richard Baird

New design by Spy for Goldsmiths' alumni magazine Goldlink

Goldsmiths’ biannual alumni magazine Goldlink has been redesigned by Spy, the design studio behind the university’s graphic identity. The magazine is distributed to over 50,000 former students and staff nationally and internationally, and in the redesign, needed to strengthen the relationship with its readership and reflect Goldsmiths’ position as a creative force with a rich research and academic legacy. Spy’s approach develops and employs the bold graphic language of the university, built around Commercial Type’s Druk and a preference for eye-catching blocks of colour set alongside or filtered into emotive images.

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