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Eero Aarnio Book by Bond, Finland

Opinion by Richard Baird.

Eero Aarnio Book with fluorescent green ink detail designed by Bond, Finland

Eero Aarnio is a Finnish designer and one of the great innovators of modern furniture design. He is perhaps best know for his Ball, Bubble and Pastil Chairs and Puppy toy, and his pioneering use of plastics and fibreglass during the 60’s. This year sees the release of a book that celebrates much of Eero Aarnio’s work, selected from a portfolio that spans several decades, and also provides insight into his life. Scandinavian graphic design studio Bond were responsible for design, and delivered a bright, playful, typographical expression that shares a lot in common with the life and works of Eero Aarnio himself.

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Innovation Properties by 25AH, Sweden

Opinion by Richard Baird.

Branding for Scandinavian developer Innovation Properties by 25AH

Innovation Properties is a Scandinavian developer creating modern, functional and timeless homes in and around Stockholm. The developer recently worked with graphic design studio 25AH to create a new brand identity that would run across business cards, stationery and project brochures, and in conjunction with a new website, also designed by 25AH.

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The Playlist Co. by Blok, Canada

Opinion by Richard Baird.

Brand identity and cards for Toronto based custom event soundtrack business The Playlist Co. by graphic design studio Blok

The Playlist Co. is a Canadian business providing music management and consulting services, AV construction, live music and playlists for a wide range of spaces and events, nationally and internationally. They are renowned for their encyclopaedic knowledge of music, and have collaborated with a some of Canada’s top hospitality brands, as well as local bars such as Buca, Canoe and Bar Raval.

The Playlist Co. worked with Toronto based graphic design studio Blok to develop a new brand identity that would work across a variety of touch points. These included business cards, posters, stickers and a soon to launch website, linked by a concept described by Blok as having a musicality that mimics the company’s highly curated playlists.

This concept manifests itself subtly in the typesetting of the wordmark and in the blocks of colour, inspired by jazz and soul album covers of the past. These blocks are given subtle shifts in tonality and hue as a way to express the power of music, and its ability to transform space and influence emotion.

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