BP&O


Aspall designed by NB Studio

Opinion by Richard Baird

Logo and logotype design by NB Studio for British cyder maker Aspall

Aspall is a British family run cyder maker with a significant history, now into its eight generation and third century. In response to increased competition from both the Cyder and Vinegar categories, Aspall recently worked with NB Studio to help reinvigorate and re-craft its brand identity. This included new logo and packaging treatments for retail and trade as well as website, point of sale and livery design. Drawing on Aspall’s rich history and archive of documents, records, old marks, motifs and photographs, NB Studio looked to connect the new design to the past and capture the unique quirks and eccentricities of the business, and the family members that have had a hand in running it.

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Nick & Johnny by Scandinavian Design Group

Opinion by Richard Baird

Packaging for Swedish Snus brand Nick & Johnny created by Scandinavian Design Group

Nick & Johnny is a high quality, flavoured, moist powder tobacco known as snus. Launched in 2006 and produced by Stockholm based manufacturer Swedish Match Nick & Johnny has grown to become the fourth largest snus brand on the Norwegian market. Over this period the packaging has been through several iterations, the latest of which was created Scandinavian Design Group.

The group was commissioned to develop a new packaging treatment that would reinforce Nick & Johnny’s position as an alternative product among Norwegian and Swedish snus users, portray a knowledge and craftsmanship, and establish a more contemporary profile. This was achieved through a contrast of script, bold serif typography and a mix of white, coloured and metallic inks bound by the appearance of a hand painted print finish. Each product is described by Scandinavian Design Group as now carrying a unique expression that avoids cannibalizing the clarity of the brand.

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The Best of BP&O — Animated Logos

The-Best-of-BPO-Animated-Logos

A collection of the most interesting animated logos and logotypes reviewed and published on BP&O. This selection features a variety of animation techniques in service of a concept that contributes to a distinctive brand identity solution. Featured studios include Bunch, Alphabetical, Bond and Bedow.

This post was published as a quick way to browse through BP&O’s content and gain access to older but equally interesting projects through different themes, in this case animated logos, and expands upon previous posts under the category The Best of BP&O. This series can be subscribed to here.

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Jamsheed Laneway designed by Cloudy Co.

Opinion by Richard Baird

Logo with graffiti spray detail and fluorescent ink print finish designed by Cloudy Co. for Jamsheed's Laneway variety

Jamsheed is a Yarra Valley boutique winery named after a Persian king that, according to ancient writings, through his fondness for storing fresh grapes in jars discovered wine. Jamsheed recently worked with Melbourne based Cloudy Co., the design studio behind its brand identity, on the launch of its new Laneway label, a variety created specifically for the growing Japanese wine bar market.

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