Interbrand’s Melbourne office have recently completed the design for Australia Post’s new domestic parcel range. Developed to aid the continuing increase in on-line shopping the solution provides a more ‘straightforward, hassle-free’ design language that builds on AP’s new identity system – also created by Interbrand – by taking an expected but well executed utility of ample white space, large stretches of flat colour, a clear, consistent and communicative format, iconography and simple language choice and fusing these with the subtle, proprietary detail and contrasting sizes of a custom sans-serif typeface.
Established by Catherine Blackford in 2012, Bindle is an Australian mail-order, gift-box service that bundles handmade artisanal food, drink, home and kitchenware products for occasions and individuals under labels such as ‘A Bit On The Side’, ‘Breakfast In Bed’ and ‘For The Hostess’.
Drawing on the name bindle, a folded canvas sheet carried as a small sack over the shoulder with a stick, the service’s identity, developed by Swear Words, utilises a printed textile pattern across the tactile, earthy textures of an uncoated, unbleached material choice and a string tied detail across the boxes alongside the high quality of a copper foil treatment to, like their work for Crabapple Kitchen, provide a contemporary finish to traditional, communicative craft cues but infused with the underlying theme of travel that conveys the delivered nature of the service.
Les Market is an on-line fashion boutique, with a store in Stockholm, that offers a curated collection from brands such as Rick Owens, Kris Van Assche, Alexander Wang and Raf Simons. The store’s visual identity, developed by Planet Creative, establishes – through a bold sans-serif logo-type, a tape, paint and black marker aesthetic, typewriter slab-serif and a monochromatic colour palette – an urban and industrial quality that frames the detail and distinctive style of the garments.
Located on Hawthorn’s Glenferrie Road, Victoria, Crabapple Kitchen is a ‘high-end café/wine bar’ with an ever-changing menu of simple, rustic and seasonal Italian, French and Spanish cuisine created from local produce and served in a ‘homely and light-hearted environment’ – derived from the French and Italian countryside – made up of ‘beautiful fabrics, French pantries, hanging copper pots, comfy banquettes and an open fireplace’.
Highpark is a new residential project located in the middle of San Pedro Garza García and described by Face – the agency behind the development’s visual identity, print work and website – as ‘arguably one of Latin America’s most affluent municipalities’ and widely credited as an “architectural masterpiece”.
Face go on to say that the ”project needed to speak volumes about the brand’s commitment to creativity, sophistication, and quality of lifestyle. It was conceived by superstar Mexican architect Michel Rojkind, and envisioned as an urban development of luxury residences in northern Mexico’s most exclusive corner.” As such Face created a “clean, polished, unobtrusive aesthetic designed to beautifully showcase the project, using sharp, classic typography, and the fool-proof duo of black and gold.”
Daniel Hopwood is a small bespoke London-based multidisciplinary design studio – working within the fields of architecture, landscape architecture and interior design – that offers its clients a creative, practical and personal service.
The studio’s identity, created by Two Times Elliott, takes the often ornamental detail of monograms of the past – a traditional distillation of a craftsman’s pride in product quality and individualised service practice – and gives it a very contemporary, geometric resolution with a solid sense of structure – through a simple consistent line weight and negative space – and a duality that mixes an H with what looks like a table and chair pictogram. Set alongside the broad, generously spaced characters of a sans-serif logo-type and a striking economical single red spot colour, the identity achieves a nice but subtle thematic union of layout, build, furnishing and functionality while the use of an uncoated, mixed-fibre, recycled substrate and a blind deboss across the collateral add a crafted, sustainable undertone that conveys an appreciation for material and material texture.
Shift is a Norwegian brand of high quality supplements from Vitalkost that aims to alter category convention and perception with a clearer and more open presentation of information and encourage a more critical consumer approach to supplement choice. Based around the concept of shifting perspectives, design agency Ghost developed an identity and packaging solution that delivers a new and unusual pharmacological/technological utility alongside more retrospective undertones to convey traditional values, contemporary quality and information accessibility.