BPO


Global Art Project designed by Work In Progress

Opinion by Richard Baird.

Duplex and die cut business cards by Work In Progress for art curation organisation Global Art Project

The Global Art Project was established by Norwegian independent curator and writer Selene Wendt as a professional platform and framework for the communication, development and presentation of international contemporary art across geographical borders with the intention of bringing together all aspects of exhibition development. The Global Art Project is based in the city of Oslo and features a new brand identity, developed by multi-disciplinary design studio Work In Progress, that included duplex and die cut business cards, notebook, A6 presentation folder with inlay cards, website design, A1 poster and stickers.

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FS Silas Launch Campaign designed by Believe In

Opinion by Richard Baird.

Print and campaign designed by Believe In for the launch of font family Silas and Silas Slab from British type foundry Fontsmith

FS Silas is a new sans-serif and slab-serif font family from British type foundry Fontsmith, each available in five weights and an italic. The family is described as having a squareness of rounded forms with dynamically angles terminals and slabs capable of offering contemporary brands the opportunity to employ different voices with one typographic system.

Fontsmith worked with design studio Believe In to develop a name and launch campaign. This included type specimen, social media strategy and a number of short videos created in collaboration with The Space Between. These digital and print artefacts were united by the title FS Silas – The Enigmatic Type, and a concept that draws its inspiration from the dossiers and secret files of espionage, as well as type specimens of the 50’s and 60’s.

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Hidraulik designed by Huaman

Opinion by Richard Baird.

Logo, visual identity and packaging designed by Huaman Studio for mat and rug business Hidraulik

Hidraulik produces rugs for contemporary spaces inspired by hydraulic tiles—cement panels hydraulically pressed, rather than fired, with a layer of coloured pigment. Developed in the 1850’s and experiencing a resurgence in the mid 20th century, these would often feature brightly coloured and detailed patterns, and characterised an era of personalisation and interior expression. The range includes a variety of Art Nouveau prints produced in house and modernist inspired designs developed by Huaman, the studio also responsible for Hidraulik’s brand identity, now applied to a thin, flexible and moveable surface.

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Fever-Tree designed by B&B Studio

Opinion by Richard Baird.

Packaging designed by London based B&B Studio for premium natural tonic and soft drink mixer brand Fever-Tree

Responding to the continued and widespread use of preservatives, artificial sweeteners and cheap aromatics, Charles Rolls and Tim Warrillow combined their experience of the beverage and luxury food industries to develop a tonic made from natural high quality ingredients. Since its launch in 2005, under the brand Fever-Tree—the colloquial name for the cinchona tree, source of quinine, a key ingredient in tonic—the range has grown year on year and now includes a variety of soft drink mixers alongside its tonic waters.

Experiencing growth and critical acclaim, Fever-Tree worked with London based B&B Studio to refresh its packaging and secure a prouder more contemporary aesthetic more in line with its premium positioning. The studio’s approach is a sensitive revision, replacing type, improving colour and addressing proportion alongside a more proprietary logotype treatment.

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