Daniel Hopwood is a small bespoke London-based multidisciplinary design studio – working within the fields of architecture, landscape architecture and interior design – that offers its clients a creative, practical and personal service.
The studio’s identity, created by Two Times Elliott, takes the often ornamental detail of monograms of the past – a traditional distillation of a craftsman’s pride in product quality and individualised service practice – and gives it a very contemporary, geometric resolution with a solid sense of structure – through a simple consistent line weight and negative space – and a duality that mixes an H with what looks like a table and chair pictogram. Set alongside the broad, generously spaced characters of a sans-serif logo-type and a striking economical single red spot colour, the identity achieves a nice but subtle thematic union of layout, build, furnishing and functionality while the use of an uncoated, mixed-fibre, recycled substrate and a blind deboss across the collateral add a crafted, sustainable undertone that conveys an appreciation for material and material texture.
Shift is a Norwegian brand of high quality supplements from Vitalkost that aims to alter category convention and perception with a clearer and more open presentation of information and encourage a more critical consumer approach to supplement choice. Based around the concept of shifting perspectives, design agency Ghost developed an identity and packaging solution that delivers a new and unusual pharmacological/technological utility alongside more retrospective undertones to convey traditional values, contemporary quality and information accessibility.
“Owned by art dealer Suzanne Egeran and based in Istanbul, Egeran Galeri represents a mix of emerging and established artists, both Turkish and international, within a program rooted in traditions of conceptual art. Located on the coast of the Bosphorus strait and designed by Sanal Architecture, the gallery carries distinctive architectural characteristics, with diagonal walls that disrupt the space from a conventional geometry.”
“Taking these defining traits as a foundation for the Egeran identity system, Project Projects designed a wordmark which is itself comprised of modernist grotesque letterforms, each broken into delicate fragments by elegantly intersecting diagonals. Applied on front door signage, a stencil version based upon these bespoke typographic elements translates the graphic identity back to a physical, visceral dimension.”
- Project Projects
Metronet is an Oslo-based consultancy that provides strategic SEO, PPC, e-commerce, social media, web analytic, design and development services to a wide range of international clients. The consultancy’s visual identity, developed by Work In Progress, mixes the established technological conventions of simple geometric forms, fine line weights, grids, a mono-spaced typeface with abstract interior artwork and a retrospective undertone to convey digital networks, creative thought and experience.
These are the five projects I reviewed during March that I felt really stood out and wanted to give them another opportunity to be seen and shared. I have ordered these from five to one with my favourite project presented last. Do you agree with my choices?
Solis is the fashion label of Tel Aviv-based Lisa Grishakova, a women’s clothing designer who balances texture, colour and pattern to create her collections. The label’s new identity draws together and subtly conveys the high quality detailing of Lisa’s garments, the warmth and radiance of the brand name and familiar fashion sensibilities, through the combination of a weighty material choice, surface treatments, foil print finish and light, consistent, single line weight letters and illustration.