Opinion by Richard Baird.
ITI Computers is a Croatian-based software company that specialises in the development of IT solutions for the leisure, tourism and hospitality sectors. Bound by a consistent typographic and monogrammatic design solution but divided by an organic and systematic contrast of context, creative agency Bunch developed a new logo and print solution for ITI and its leading management product Diventa, which delivers an interesting richness to familiar technological cues.
“Delfina Foundation is an independent, non-profit foundation dedicated to facilitating artistic exchange and developing creative practice through residencies, partnerships and public programming, with a special focus on international collaborations with the greater Middle East & North Africa”. The foundation’s visual identity, developed by London-based design agency Spin, mixes a bold typographic solution and underline detail, a modern take on a classic monogram, large images with wide borders and a pastel, black and white colour palette – delivering utility and functionality to contemporary arts and crafts.
HealGel is a range of high quality skin care products, originally created to aid the repair of post-operative scarring, developed by actress Natascha McElhone – a dermatological biochemist – and a team of cosmetic surgeons. Taking its cues from what looks like medical forms and stat charts, international design agency Pentagram, led by Domenic Lippa, developed a new packaging treatment that delivers a sense of ‘pure information’, fact and clinical effectiveness through grid-based layouts, boxes, a geometric sans serif and slab serif combination softened by a pastel colour palette across a white substrate. It is a distinctive and unique design solution that avoids cosmetic conventions in favour of hard science, a direction that manages to resolve the themes of technological and scientific systems, medical processes and everyday routine with a reductionist, communicative and utilitarian functionality.