BPO


Shakespeare In The Park 2018 by Pentagram

Opinion by Richard Baird

Posters, signage, website, t-shirts, tote bags and newspaper advertising by Pentagram's Paula Scher for The Public Theatre's Shakespeare in the Park 2018

Shakespeare In The Park is an annual event and series of free performances presented by New York’s The Public Theatre that will take place at the Delacorte Theater in Central Park during May and throughout June. This year will see performances of Othello and Twelfth Night. These are being promoted by a campaign developed by Pentagram’s Paula Scher, with assets such as signage being designed and deployed by Public’s in-house team. This builds on the enduring identity Paula Scher designed for the theatre in 1994, revised in 2005 and 2008, maintaining its impact and dynamic qualities whilst working in a new and distinctive colour palette of bright gradients, contrasting solid blocks of black and a strong sense of the systematised and the architectural. Alongside the tagline “Be In The Park” this links signage, static and dynamic posters and billboards, t-shirts, tote bags and newspaper advertising.

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The Best of BP&O — May 2018

Selected by Richard Baird.

The Best of BP&O — May 2018

Although May was a slow month for new work there were five projects that stood out and have made it into BP&O’s Best Of Series. Between them these typically balance a strong singular concept or an appropriate confluence of ideas with a compelling visual character and clear communicative intention that appropriately play with form, colour, type and layout, as well as material, texture, image and print finish.

BP&O, in this end of month review, tries to recognise both the smart use of small budgets—those that channel spending into the most appropriate assets—and those projects with a broad and holistic quality, establishing a continuity (conceptual and/or visual) across multiple touch points. Many of the projects share a concise aesthetic expression, yet there is nuance and strategic weight to these, so do click through and read more about each of these.

Throughout the month BP&O also continued to expand on its collections series as another way to jump through to older posts on the site. This included two additions to the Studio Showcase.

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Lukas/Markus – Kalle Sanner by Lundgren+Lindqvist

Opinion by Richard Baird

Semi-transparent foil embossed cover designed by Lundgren+Lindqvist for Kalle Sanner's photographic project Lukas/Markus

Lukas/Markus is a decade-long photographic project by Kalle Sanner shot with a large format camera and exploring the mirrored and connected chapels of Saint Lukas and Saint Markus designed by architect Sven Brolid. The structure was built during the 1960s, a period when Swedish functionalism was at its height, and is located in the Western Cemetery of Gothenburg.

The book, released May 2018 and co-published by ll’Editions and Blackbook Publications, exists in two versions. The first is an 82 page cloth-bound hardcover trade edition that measures 200 x 223 mm and the second is a special edition housed within a handmade clamshell box that includes an embroidered handker­chief and one of three c-prints signed and numbered by the photographer. Both of these books were designed by Scandinavian studio Lundgren+Lindqvist.

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