Inspired by the English poet Ted Hughes (who famously wrote a poem on a Tunnocks confectionery wrapper), WrapperRhymes provides an on-line platform for aspiring ‘wrapper poets’ to send in their work, have it photographed and featured on the website. To visualise this concept, Glasgow based studio Effektive, now Freytag Anderson, designed a modern and geometric identity that captures the simplicity of the wrapper and the aesthetic of the printed word.
Sheffield Food is an independent organisation set up to promote and support local producers and small scale manufacturers in the area. Their identity, designed by DED Associates blends visuals cues from Sheffield’s industrial past to carve a mark that represents a continuing commitment to sustainable and provincial food.
Maldon is a family-run UK manufacturer of salts located off the east coast of Essex where it continues the two thousand-year old tradition of harvesting in the area. They approached Pearlfisher to redesign their packaging and branding to better capture and express the quality and heritage of the brand.