HOP is an electronic card based ticketing solution introduced by Auckland Transport and developed to simplify payment across all of its public transport services. The branding and marketing campaign was designed and implemented by Designworks a full service design agency with offices in Auckland, Wellington and Christchurch, New Zealand.
Oggu is a Dutch brand of soft drink, the first European brand to use only 100% organic ingredients and owned by Organic Beverages. They approached the Amsterdam office of Design Bridge to develop a name, identity and packaging for their premium range. Based around the idea of ‘Delicious Purity – with a twist’ the name is a combination of the words organic and gusto (taste in Italian).
Opinion by Richard Baird.
Norwegian Shipowners’ Association is a group of businesses that collectively employ over 55,000 seafarers and offshore workers from more than 50 different nations. The association’s new visual identity, created by Oslo based design agency Neue, captures the open sea and sense of knowledge and experience with a two colour square and traditional serif combination.