BP&O - Branding, Packaging and Opinion

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El Pintor by Anagrama

Opinion by Richard Baird.

Graphic identity and packaging by Anagrama for mezcal and tequila brand El Pintor

El Pintor is a high-quality tequila and mezcal brand said to have been handcrafted by the world’s second certified maestro tequilero. El Pinto’s approach intends to create perfectly equilibrated spirits through the intersection of science and artistry. This artistry forms the basis of El Pinto’s graphic identity and packaging design developed by Anagrama. This is characterised by colour blocking, tapered bottle, distinctive screw cap and irregular label arrangement.

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Osofor by Paul Belford Ltd.

Opinion by Richard Baird.

Logo, stationery, packaging and splash page designed by Paul Belford Ltd. for lab diamond business Osofor

Osofor will be a digital-first and lab-grown diamond jewellery business able to create stones of any shape and cut. It will offer a modern and sustainable luxury brand to those who desire the material qualities of diamonds without the environmental and sociological impact. Osofor intends to distinguish itself further by fusing enduring aesthetic desirability and artisanal practice with experimental materials, unexpected production processes, a highly-personalised service and a “beautifully-designed immersive online experience”.

The business is currently at the stage of product development; working with scientists, material technologists and inventors to develop a carefully-crafted launch collection. Paul Belford Ltd. was commissioned by Osofor to develop its graphic identity. This is characterised by a variety of cut stone-like symbols, faceted stationery and an animated visual gesture online that refracts the white light of an uppercase sans-serif logotype. This links website splash page, business cards, letterhead and packaging.

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Primitive Trust by Post

Opinion by Richard Baird.

Covers, labels and packshots by London-based Post for Will Saul and Tom Mangan's collaborative partnership Primitive Trust

Primitive Trust is the collaborative project of musicians Will Saul and Tom Mangan, and is based around the tools at hand. These included Ableton, an MPC 2000, Roland 101, Fender Rhodes, FX pedals and Juno. From these three EPs were created; Little Love, Fallen Down and Power On. Each EP features two or three original tracks linked by a creative approach that blends available tech, creative collaboration, instinct and feeling. The duo worked with London-based Post to develop covers, labels and pack shots. These incorporate commissioned artwork from renowned Californian illustrator Geoff Mcfetridge alongside bright colour blocking and hand lettering.

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