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DOIY by Folch, Spain

Opinion by Richard Baird.

Logo, art direction, print and packaging by Barcelona-based Folch for product design company DOIY

DOIY is product design company creating playful objects that move between the useful and the more whimsical. These include items such as icepop socks, bicycle pizza slicer and unicorn scent. Much of this is firmly tongue-in-cheek but good quality, retailing in high-end and design-focused stores as well as larger chains.

With the introduction of materials such as ceramics, woods, metal and porcelain across its new ranges, and a desire to reach a wider market whilst retaining its current customers DOIY worked with Barcelona-based studio Folch to mature its brand identity. This included packaging and print communication that share a new and distinctive approach to photography; a collaboration between Folch, paper and set designer Raya Sader Bujana and photographer Leo García Mendez.

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Prism by Matchstic, United States

Opinion by Richard Baird.

Branding for American laminate brand Prism by Atlanta based graphic design studio Matchstic

Prism is a new thermally fused laminate brand from Arauco—a global manufacturer of sustainable wood products—created to appeal to the art and design market currently dominated by well-known brands. Arauco worked with American graphic design studio Matchstic to develop a brand identity for Prism that would communicate the value of a product often perceived as low-value within a market that often favours reclaimed woods and other solid materials.

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EDL Laminates by Bravo, Singapore

Opinion by Richard Baird.

Branding for high pressure laminate distributor EDL by graphic design studio Bravo.

Working with manufacturers in Italy, Korea and Taiwan EDL provides high pressure laminates for architects and interior designers throughout Asia, and is dedicated to anticipating trends, adopting the latest technologies and introducing its own break-through innovations that amome from a decade of industry experience.

To coincide with EDL’s tenth anniversary, and a push further into the international market, the company worked with Singapore and New York based graphic design studio Bravo to help reimagine its visual identity. This included logo design, business cards, magazine cover, brochure and website that position EDL as curators of high-quality raw materials to artists through brightly coloured geometric patterns, silver block foil detail, material texture, and a paper craft component. This article was updated 09/16 with images of EDL’s 2016 brochure.

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