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Penley Estate by Parallax Design, Australia

Opinion by Richard Baird.

New brand identity and packaging by Parallax Design for family run and award winning winery Penley Estate, Australia

Penley Estate is a family run winery established in 1989 by Kym Tolley and located in the wine growing area of Coonawarra, Australia. It produces wines that are described as having discernible regional character and are made from fruit grown in Terra Rossa soil; a red clay type created by the weathering of limestone. Penley Estate, since its inception, has produced a number of award-winning wines, and is recognised as the region’s leading producer of premium wines.

The winery worked with Parallax Design; a studio that, prior to this project, had spent time looking at the problems faced by wine producers of the Cabernet regions, to develop a new visual identity that would, not only express a change at Penley Estate, but also give Coonawarra Cabernet a more contemporary quality. This runs across new wine labels, website and livery.

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Fox Real Estate by Parallax, Australia

Opinion by Richard Baird.

Brand identity and business cards for Fox Real Estate by Parallax Design, Australia

Fox is described by Parallax Design, the Australian graphic design studio behind its new brand identity, as one of Adelaide’s most respected boutique real estate agencies. Established in 2005 by Andrew Fox, Fox Real Estate specialises in the selling of high-end properties. Following business growth and to coincide with a move to larger premises, Fox worked with Parallax to develop a new brand identity, which extended across brochure, business card and signage, with the intention of strengthening its market position.

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