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Summerhill Market by Blok, Canada

Opinion by Richard Baird.

Logotype, illustration and notecards designed by Canadian studio Blok for Toronto based boutique grocery store Summerhill Market

Summerhill Market is a family-run business, managed by the third generation, with premises on Toronto’s Summerhill Avenue and a smaller location—a floral boutique—on Mt. Pleasant Rd. The store has 200 employees, a butchers, bakery and deli, a BBQ in the summer and offers a variety of catering services.

Summerhill Market is admired for its high quality products, and its ability—since 1954—to consistently redefine what it means to be a boutique grocery store. Its commitment to quality is reflected in its extensive range of own-brand products, developed by an in-house executive chef and a team of 80.

With the intention of giving the store a more contemporary voice whilst maintaining its warmth, Canadian studio Blok developed a new brand identity of pastel colour, sans-serif type, moments of illustrative texture and a labelling system that links an extensive line of own brand products. As well as this, Blok also delivered assets that included business cards and stickers, packaging design, branded tote bag and notecards.

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Wagon Wheel by Perky Bros, United States

Opinion by Richard Baird.

Brand identity and folder with copper block foil print finish for Nashville-based boutique real estate title and escrow company Wagon Wheel designed by Perky Bros.

Wagon Wheel is a Nashville-based boutique real estate title and escrow company established by three partners with substantial experience working for larger corporate law offices who wanted to establish a company with a more casual corporate culture and client experience. This, and Wagon Wheel’s Nashville roots, is expressed throughout its new brand identity, designed by graphic design studio Perky Bros, using a combination of a strong graphic approach and tactile material choices. This extends across folders, business cards, coasters, posters and signage.

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Biggans Böcklingpastej by Bedow, Sweden

Opinion by Richard Baird.

Package design and POS for Biggans Böcklingpastej by Bedow, Sweden

Böcklingpastej is a smoked herring fish paste from Biggans, a small family owned company creating products for the Swedish market since 1952. The company recently worked with Stockholm-based graphic design studio Bedow, who had previously helped them with the packaging for their range of sauces, to develop product packaging and POS for Böcklingpastej. This replaces a heavily branded logo-centric design with one of a more distinctive and crafted character.

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