BPO


Gustav Almestål by Bedow, Sweden

Opinion by Richard Baird

Brand identity and business card designed by Bedow for Swedish still life and food photographer Gustav Almestål

Gustav Almestål is a Swedish still life photographer who has built an extensive, high-profile and international client list that includes the likes of Electrolux, Wall Street Journal and Hermes. He now works from Stockholm, following several years in London, on projects that range from advertising and editorial to food and interiors.

The design of Gustav Almestål’s visual identity, which rested in the hands of Scandinavian design studio Bedow, touches upon his personal and innovative approach, use of light and shadow, and his frequent reference to enduring still life themes and historical art. These are expressed through a distinctive and individual monogram, its sculptural and dimensional qualities, an unusual multi-coloured foil, the chiseled serifs of Portrait and the broad monospacing of sans-serif Heimat Mono.

Continue reading this article


David Rowland by ico Design, United Kingdom

Opinion by Richard Baird.

Brand identity and mailers by London-based graphic design studio ico Design for photographer David Rowland

David Rowland is an award-winning and straight-talking London-based photographer who has been capturing images for leading brands and agencies for over two decades. With a desire to remind existing and potential clients of his expertise and technical know-how David worked with graphic design studio and client ico Design to develop a new brand identity and supporting collateral. This included, alongside a new logotype, business card, stationery, lookbook/mailer design and website.

Continue reading this article


Richard Moran by Journal, United Kingdom

Opinion by Richard Baird.

Brand identity and portfolio for UK photographer Richard Moran by Leeds based graphic design studio Journal

Richard Moran is a lifestyle and portrait photographer with over 25 years of experience. He has worked with international businesses such as GSK, Pizza Express and Grey Goose Vodka, and secured a reputation as a passionate, straight-talking professional with a meticulous attention to detail and a portfolio of high-quality and emotive work. With a desire to communicate this and with the intention of building on his success, Richard worked with Leeds based graphic design studio Journal to develop a new brand identity. This included portfolio, business cards and stationery, linked by a white and purple colour palette, plenty of material texture, custom logotype and high-quality print finish. Journal also designed and built a responsive website that gives Richard’s time-sensitive clients multiple ways to view his work.

Continue reading this article