Independent London-based design agency Studio Jubilee have recently updated their website and portfolio. Their brand identity work for South Australian photographer Peter Ahrens—which included a new logo-type, website and stationery set—really stood out for its use of a weighty fluorescent white material choice and tactile print process to enhance a reductionist single font approach.
The project is accompanied by a great write-up, published below, that brings to the forefront the level of physical detail and nuance which underpins what is a limited set of assets to complement Peter’s philosophy and offer contrast to the detail of his work which will be appropriately positioned at the heart of communication. To some this will seem basic but to those familiar with material weights, letterpress print finishes and hierarchical communication this is a solid example of a contemporary restraint.
Frederik Laux is an award winning German portrait, fashion, lifestyle and editorial photographer with a client list that includes Alliance and Mercedes-benz. His new visual identity, developed by Stuttgart based design agency LSDK, takes a competently spaced but generic condensed, sans-serif logotype and executes it as a redacted three-line mark die cut by hand across a print solution that mixes the cool and dark greys of uncoated unbleached boards, a pastel green paper, bright fluorescent stickers that cut diagonally through the stationery, the quality and authoritative weight of a letterpress business card with hand painted edges and the unusual detail of a portfolio case with a strap made from bike inner tubes.
Opinion by Richard Baird.
Ryan Edy is a UK based, award-winning advertising and editorial photographer whose clients have included Vodafone, Wilkinson & Wetherell and Innov-8. Design studio Founded worked with Ryan Edy to develop a brand identity treatment that, based around a simple, familiar but communicative framing device, also went on to include both print and digital portfolio design.