BPO


Flight PR by DIA, USA

Opinion by Richard Baird.

Animated logotype by graphic design studio DIA for LA based public relations business Flight

Flight is a Los Angeles based public relations business, founded by Alysha Light, that works with clients at the intersection of the technology, marketing and entertainment industries. New York graphic design studio DIA worked with Alysha to update the Flight visual identity. This extended to custom logotype and logo animation, business card, poster and website design. These are bound by a distinctive colour palette, make good use of gradients, and draw a new idea from inline letterforms.

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Norwegian Presence by Bielke&Yang, Norway

Opinion by Richard Baird.

Catalogue for Norwegian Presence by graphic design studio Bielke&Yang

Norwegian Presence was an exhibition of handcraft and design, past and present, from Norway. It was held at Fuorisalone, which makes up part of Milan Design Week, and moved on to The Gifts & Interior trade fair in Oslo and 100% Norway in London. The exhibition featured 51 different products from 46 designers, with the intention of showcasing a diversity of approaches, innovations, skills and materials.

Norwegian Presence was made possible through a collaboration between Klubben (Norwegian Designers Union), contemporary craft proponent Norwegian Crafts, and Norwegian Icons, an organisation dedicated to raising the international awareness of Norway’s contribution to Scandinavian mid-century design. Other partners included paint manufacturer Jotun, stylists Kråkvik & D’Orazio, and graphic design studio Bielke&Yang, who were responsible for visual identity and print communication.

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Edvard Munch High School by Snøhetta, Norway

Opinion by Richard Baird.

Branding for Edvard Munch High School by Oslo based graphic design studio Snøhetta

Edvard Munch High School provides students with a broad programme of study, with a particular focus on creative classes such as music, dance, product design and textiles, in conjunction with core academic subjects. Classes are given in a newly refurbished, early 20th century building, and the former home of the Oslo National Academy of the Arts.

To coincide with the refurbishment, the school also launched a new brand identity system, created by Norwegian graphic design studio Snøhetta, and based around theme of duality and the concept perspectives, a reflection of the school’s academic and creative programme, versatility and knowledge. This extended to posters, business card, brochure, tote bag and signage, some of which feature a folded, three-dimensional, interactive component.

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