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Latin American Design Festival by IS Creative Studio

Opinion by Richard Baird.

Poster and visual identity for Latin American Design Festival by IS Creative Studio

The Latin American Design Festival is an organisation that promotes Latin American Design internationally and looks to highlight the social potential of design using lectures, workshops, exhibitions and complementary activities. This year’s festival took place in the Peruvian city of Lima with guest speaks that included Jessica Walsh, Brandlab and Anagrama.

LAD’s visual identity, developed by IS Creative Studio and extending across posters, lanyards, programmes, flyers, presentation graphics and signage, leverages the universal ISO A series paper standard, a diverse and bright colour palette and an economy in print, as a way to represent different countries and cultures, and the graphic language, standards and creativity that connects them.

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