BPO


Helsinki City Museum by Werklig, Finland

Opinion by Richard Baird.

Logo and branded shopping bags by Finnish graphic design studio Werklig for Helsinki City Museum

Helsinki City Museum, through its collection of objects and images, provides visitors with historical insight into the everyday lives and personal experiences of the people of Helsinki. It is free to enter and features 2400 sqm of exhibitions and public spaces, a cafe, inner courtyard, areas to relax and conference rooms.

To coincide with a move to a new space; created by interior architecture office Kakadu and located in the oldest part of the city, the museum worked with Scandinavian graphic design studio Werklig to develop a new visual identity based around the Museum’s vision that “Everyone has the opportunity to fall in love with Helsinki”. This runs across stationery, business cards, merchandise, ad campaign, signage and website created in collaboration with Byroo.

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BIFAN 2016 by Studio fnt, South Korea

Opinion by Richard Baird.

Brand identity, illustration and brochure by Studio fnt for 20th Bucheon International Fantastic Film Festival, South Korea

Bucheon International Fantastic Film Festival (BIFAN) is an eleven day event that takes place each year in a number of locations throughout the South Korean city of Bucheon, a satellite city of Seoul. It celebrates world cinema; specifically those dealing with the themes of love, fantasy and adventure, plays host to international, Asian and national premieres, and includes, alongside the 320 films from 49 countries, a variety of performances, concerts and art and design exhibitions that draw their inspiration from the films being screened.

BIFAN 2016 is the largest festival to date, and features a revised brand identity, designed by Studio fnt. This reaches across a plethora of printed materials that include posters, banners, tote bags, merchandise, tickets, signage and a catalogue to promote its 20th anniversary.

These are linked a by a new logo, the “Cell Of Fantasy”, that hints at the expansion of BIFAN’s fantastic imagination, and implies a close connection with opposing visual cues, such as yin and yang, in order to stimulate the eyes and the creativeness of the audience. This is paired with a graphic system of shapes and illustration that intend to express the energy, adventure and imagination of an event unlike any other.

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Frameline 40 by Mucho, United States

Opinion by Richard Baird.

Brand identity and stationery by Mucho for San Francisco based LGBT film festival and nonprofit arts organisation Frameline.

Frameline is a San Francisco-based nonprofit arts organisation and LGBTQ film festival that intends to change the world through the power of gay cinema, and to connect filmmakers with audiences locally and internationally. Graphic design studio Mucho worked with Frameline on its brand identity and campaign for its 40th LGBTQ film festival, delivering a system based around a framing device, a bright and diverse colour palette and contemporary sans-serif typography. This links membership cards, stationery, business cards and tote bags, as well as campaign material such as invitations and posters. This post was updated June 2017 with images of Framline 41 campaign material, also designed by Mucho.

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