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Culprit by Studio South, New Zealand

Opinion by Richard Baird.

Brand identity, drink and food menus by Studio South for Auckland bar and restaurant Culprit

Culprit is a bar and restaurant located on Auckland’s Wyndham Street. It has a menu made from ingredients supplied by local New Zealand producers, growers and farmers, and is inspired founder’s Kyle Street & Jordan MacDonald’s travels across the United States and Europe.

Culprit has a modern interior design in a converted loft space created by Kirsty Mitchell. This is characterised by large exposed beams and brick walls, solid wood tables and strip lights suspended from the ceiling and mounted, at irregular angles, on walls.

Culprit’s brand identity, created by Studio South, is described as being dark and moody. This intended to visually articulate something of the restaurant’s menu and service, which sees diners presented with trays and trolleys, and as a way to compliment Kirsty Mitchell’s interior design. This links menus, tap heads, posters, signage and website.

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Penley Estate by Parallax Design, Australia

Opinion by Richard Baird.

New brand identity and packaging by Parallax Design for family run and award winning winery Penley Estate, Australia

Penley Estate is a family run winery established in 1989 by Kym Tolley and located in the wine growing area of Coonawarra, Australia. It produces wines that are described as having discernible regional character and are made from fruit grown in Terra Rossa soil; a red clay type created by the weathering of limestone. Penley Estate, since its inception, has produced a number of award-winning wines, and is recognised as the region’s leading producer of premium wines.

The winery worked with Parallax Design; a studio that, prior to this project, had spent time looking at the problems faced by wine producers of the Cabernet regions, to develop a new visual identity that would, not only express a change at Penley Estate, but also give Coonawarra Cabernet a more contemporary quality. This runs across new wine labels, website and livery.

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Verso Architecture+Interiors by Studio South, New Zealand

Opinion by Richard Baird.

Brand identity by Studio South for Auckland-based architecture and interior business Verso

Verso is a small Auckland-based architecture and interiors business working within the residential and commercial sectors. Drawing on the oppositional nature of name and using a mix of simple typographical form, high-quality materials and print finish Studio South developed a new visual identity for Verso that is described as being both sophisticated and playful, whilst effectively working in some universal architectural principles. This links a variety of printed assets that included stationery, business cards, notepad and signage, with website soon to launch.

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Víspera Coffee by Stockholm Design Lab, Sweden

Opinion by Richard Baird.

Packaging created by Stockholm Design Lab for Víspera Coffee, a range of 100% Arabica beans sourced from the high altitude plantations of Columbia.

Víspera is premium coffee brand that intends to bring together the best of two worlds, a blend of 100% Arabica coffee beans sourced from the high altitude plantations of Colombia and a Swedish eye for quality and craftsmanship in its roasting. This meeting is visually articulated through type contrast, colour and pattern across Víspera’s packaging, developed by Stockholm Design Lab.

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