Design For Print — BP&O

BPO


Broadgate by dn&co

Opinion by Richard Baird

Logo, business cards, posters and tote bags designed by dn&co. for Broadgate, London

Broadgate is the largest pedestrianised neighbourhood in Central London. It is adjacent to the busy transport hub of Liverpool Street station, surrounded by Shoreditch, Spitalfields, Old Street and the City, made up of a diverse community and uses that span innovation, finance, food, retail and contemporary cultural activities.

The area will receive a £1.5 billion investment to further its development as a world-class mixed-use destination. This will include 4.9 million sq ft of new and redefined workplaces, retail spaces, public areas and restaurants described by dn&co., the design studio behind Broadgate’s graphic identity, as embodying the community and feel of the historic piazza with the energy of modern London.

Broadgate connects and contains diverse areas, each with their own unique character, services and experiences, and will go on to include many more. Wrangling these into a singular coherent identity, one that is inclusive yet with a definitive identity and without the preconceptions of typical B2B communications was a critical part of the challenge. This was achieved through a generative and kinetic B; a dynamic and constantly shifting container and outline. This motif, alongside a contrasting dark and light colour palette and complementary type treatment, serve to unify posters, business cards, tote bags, website, installations, social media profiles and merchandise.

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GoGo Daddy by Studio South & Egle Zvirblyte

Opinion by Richard Baird

Graphic identity and poster design by Studio South and featuring illustration by Egle Zvirblyte for Auckland based Thai canteen Gogo Daddy

New Zealand based Studio South worked with Lithuanian illustrator Egle Zvirblyte to build a graphic identity up of colourful characters for Mark Wallbank and Che Barrington’s new Thai canteen Gogo Daddy which is located in Ponsonby Central, Auckland. GoGo Daddy’s menu is inspired by Mark and Che’s extensive travels, and is a take on the rustic Thai street food they experienced throughout Thailand; from the roadside carts in Chiang Mai to the floating markets of Bangkok. This diversity of experience, the theme of big flavours from a little canteen, and an interpretation on a distinctly rich and quick to prepare culinary legacy is captured in Egle Zvirblyte’s illustrative panels and individual characters. These link posters, menus, staff t-shirts, table markers, house-made drink labels, mural, website and social media profiles.

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National Theatre of Korea Repertory 2017/18 by Studio fnt

Opinion by Richard Baird

Campaign identity and banner by Studio fnt for the 2017–18 season at the National Theatre of Korea

The National Theater of Korea is the first nationally managed theatre in Asia. It is something of a brutalist building of textured and geometric concrete located in the neighbourhood of Jung-gu, South Korea. Each season it plays host to a broad and diverse contemporary art program of dance, music and performance, one-off events and festivals. To celebrate and announce the new season the theatre worked with Studio fnt to develop a campaign identity for 2017–18. This took the form of a bold typographic expression which links posters, large format banners and printed programs.

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