Selected by Richard Baird.
The sixth collection of brochures, lookbooks, brand guidelines, catalogues and invitations published on BP&O. These mix layout, material choice and print finish, and between them effectively utilise colour, type, proportion, image, texture and paper contrast to communicate, compel and contribute to a distinctive brand identity. This selection features uncoated and coated papers, spot colours, blind deboss, die cuts and open stitching, and includes work by graphic design studios Bravo, Spy and Studio South.
Opinion by Richard Baird.
Hidden Characters is the latest PR offering from international advertising agency network M&CSaatchi. It replaces/is an evolution of Bang PR, developed in response to the changing public relations landscape.
With the advent of social media and the subsequent growth of non-traditional influencers and an increase in inauthentic product placement, Hidden Characters intends to make sure that their client’s reach is handled in an ethical and authentic way.
Sydney-based graphic design studio RE worked to created a brand identity for Hidden Characters that articulates this intention with a concept that makes a connection between the hidden characters that shape how text appears and the creative behind the scenes shaping of a brand’s public perception. The idea of the seen and unseen plays out in a number of ways in print, and links business cards, headed paper, stationery and brochure.