Opinion by Richard Baird.
Candlefish is a Charleston, South Carolina, store that stocks a carefully curated collection of scented candles from an assortment of brands including Rewined and Produce, and also plays host to a variety of workshops. The store takes its name from the Eulachon, better known as the Candlefish. After drying, and due to its high oil content, the Candlefish burns much like a candle and is said to have been used to illuminate the dwellings of man and woman as far back as the first century A.D.
Candlefish’s retail space of brick, wood and steel beams, exposed utilities, small spot and larger low-hanging industrial lighting and practical display surfaces that double up as cabinets, secures a current and worn urban utility that offers contrast to the crafted nature of the products.
This space is given shots of bright red throughout, enhanced by panels of white paint, is complemented by vintage lounge chairs, and given character through a brand identity treatment by American design studio Fuzzco. The studio’s illustrative style, approach to print and packaging layers the experience with clear craft cues, a conviviality and a retrospective sensibility based around their naming strategy. The project included logotype, logo and illustration, packaging, signage and bags.
Opinion by Richard Baird.
Eden Project is visitor attraction set within in a former mineral pit in the county of Cornwall, England. It houses a diverse collection of plant and flower species collected from around the world, cared for under two large geodesic biodomes that maintain artificial Mediterranean and tropical climates. The bigger of the two domes is home to the largest indoor rainforest in the world. Eden Project hosts a variety of seasonal events throughout the year and is involved in the development of community programmes.
Design studio Believe In worked with the attraction to create the brand identity for Big Lunch Extras, a series of events designed to help individuals across the UK create positive change within their communities, and builds on The Big Lunch, a 3 year Lottery Fund and Halifax supported initiative that looks to bring people and their neighbours together in a simple act of community, friendship and fun.
Working with illustrator Parko Polo, Believe In’s solution connects to the idea of places and conversations through a rich and convivial illustrative approach, one that also subtly references the Eden Project’s famous structures, and extends across print communication, promotional merchandise, wayfinding, display materials and online experience.