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Room Essentials by Collins, United States

Opinion by Richard Baird.

Logo, photography and packaging by Collins for Target's modernistic home furnishings range Room Essentials

Room Essentials is a line of modernist home furnishings created and sold by American retailer Target. The range covers over 2,000 products across 60 categories, and includes items such as blankets, lighting, chairs, tables and tableware.

While securing significant revenue for the retailer, the range has, over the last five years, experienced a downturn in sales generated by its Millennial demographic. With this in mind, and with the intention of recapturing the enthusiasm for and interest in the range, Target commissioned New York based Collins to reimagine Room Essential’s brand identity.

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Sushi & Co. by Bond, Finland

Opinion by Richard Baird.

Visual identity and menus for Baltic Sea cruise ship restaurant Sushi & Co. designed by Bond

Sushi & Co. is a restaurant and cafe on-board a cruise ship taking guests to destinations along the Baltic Sea. It has a modern interior design that mixes dark and light wood furniture, features warm low hanging lights, organic patterned upholstery, cool grey walls, exposed brick panels, slate floors and a visual identity developed by Helsinki based graphic design studio Bond. Extending across menus, napkins, uniforms and signage, Bond’s visual identity leverages association, familiarity and the unexpected, through colour, form and type, to introduce a current Scandinavian simplicity to a more detailed but equally precise interior.

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Designtorget by Kurppa Hosk, Sweden

Opinion by Richard Baird.

Logo, print and packaging by Kurppa Hosk for Swedish contemporary furniture, art and design curator and retailer Designtorget

Designtorget is a Swedish design store and brand founded by architect Jerry Hellström in 1993 with the intention of making the very best contemporary furniture, arts and design from across the country available to the mass market. It now has 16 stores throughout Norway and Sweden and a broad catalogue of functional, high-quality products, selected by jury, produced by both unknown and established designers, and considered creative, innovative and have their own history. The brand is actively involved in the design community, committed to helping emerging designers, and has become an important driver behind the growing popularity of Swedish design.

Designtorget worked with Stockholm based graphic design studio Kurppa Hosk to redesign its brand identity in a way that would secure the store a more contemporary look and feel. This went on to include logotype, a flexible animated logo, bags, tags, stationery, package design and brand book.

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