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Ascui & Co. Architects designed by Grosz Co. Lab

Opinion by Richard Baird.

Architecture business card with grey board and black foil detail by Grosz Co. Lab for Ascui & Co.

Ascui & Co. Architects is an Melbourne-based studio with a rich history, depth of experience and a vision they describe as being a true perspective rather than one founded on intuition. Their projects are considered smart and environmentally sustainable, unexpected yet grounded by purpose, and range from residential additions to multimillion-dollar commercial developments.

Anchored in the concept of Process & Possibility — a maxim that refers to the rhythm and harmony, beauty and functionality of Ascui & Co.’s work — Grosz Co. Lab designed a flexible brand identity system that celebrates the studio’s creative and progressive nature through a visual language of morphing patterns and an ever-changing ‘temperature’ based colour palette.

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PizzaLuxe — Trinity Kitchen Leeds by The Touch Agency

Opinion by Richard Baird.

Print for PizzaLuxe designed by Touch and illustrated by Damien Weighill

PizzaLuxe began in 2011 as a single restaurant located on London’s Brick Lane hand making good-value, freshly baked pizzas using locally sourced, ‘deluxe’ ingredients. To coincide with an expansion into the Stratford’s Westfield Centre, the brand approached Edinburgh-based design studio The Touch Agency in 2013 to develop a new visual identity that would communicate their core values within a more ‘polished’ environment.

In 2014, The Touch Agency continued to expand on their original visual identity as PizzaLuxe opened its third location within the street-food themed space of Trinity Kitchen in Leeds, designing new menus, business cards, coasters, promotional cards and broadening illustration. To coincide with the launch of The Touch Agency’s new website, this post was updated August 2017 with brand new images.

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