BPO


City Gallery designed by Designworks

Logo for non-collecting exhibition-based public gallery City Gallery by Designworks

City Gallery is a non-collecting exhibition-based public gallery established in 1980, located on Wellington’s Civic Square and dedicated to contemporary visual arts, architecture and design. The gallery’s visual identity, created by Designworks, draws together the multifarious nature of its content through a simple bold logo-type and single image combination that replaces a previously eclectic and inconsistent solution with one easy to manage.

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BritBag designed by Salad Creative

Logo for bag and box manufacturer BritBag designed by Salad

Classic Bag is a UK-based cost-effective packaging solutions business that prints and manufactures carriers, boxes and bags for a variety of retailers, hotels and fashion brands including Browns, Vivienne Westwood and The Dorchester. Independent graphic design studio Salad was commissioned by Classic Bag to develop an identity and a series of ‘innovative and exclusive’ retail bag concepts under the new label BritBag. Utilising a simple combination of monogram, sans-serif logo-type, limited colour palette and illustrated pattern work with a familiar Britishness, the solution mixes the playful and iconic with a high-street fashion quality.

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Healgel designed by Pentagram

Packaging with pastel colour labels designed by Pentagram for high quality skin care range Healgel

HealGel is a range of high quality skin care products, originally created to aid the repair of post-operative scarring, developed by actress Natascha McElhone – a dermatological biochemist – and a team of cosmetic surgeons. Taking its cues from what looks like medical forms and stat charts, international design agency Pentagram, led by Domenic Lippa, developed a new packaging treatment that delivers a sense of ‘pure information’, fact and clinical effectiveness through grid-based layouts, boxes, a geometric sans serif and slab serif combination softened by a pastel colour palette across a white substrate. It is a distinctive and unique design solution that avoids cosmetic conventions in favour of hard science, a direction that manages to resolve the themes of technological and scientific systems, medical processes and everyday routine with a reductionist, communicative and utilitarian functionality.

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