Wilsons is a UK-based firm that delivers ‘individual and expert’ law services to the corporate, charity, agricultural and private sectors. Their visual identity, developed by design and strategy studio MyttonWilliams, juxtaposes the simplicity and reductionist qualities of a two-stroke W monogram, the formality and subtle technological sensibilities of a sans serif logo-type set in what looks like FS Lola, alongside the organic and humanist etched illustrative landscapes to convey an honest yet professional legal service delivered with a personal care and a customised approach.
Renata Noronha Cossio is a Brazilian-based provider of ‘sworn’ Portuguese, French and English translation services that cover official documents such as birth, marriage and academic certificates, passports and residential permits. Her visual identity, developed by creative design agency Studio Constantine, is a really interesting and unusual diagrammatic interpretation of a classic monogrammatic presentation of personal service. Its combination of fine line work, arrows, light geometric type, use of space and complete three-point structure conveys a closed system privacy, a full service proposition that brings together Renta’s linguistic experience of three languages and a technicality that implies a high level of ability.
The expanding and contracting application of the identity across the stationery and website introduces both a graphic and metaphorical flexibility while a bright yellow spot—its gradation delivering a sense of transition that resonates well with the theme of translation—across a cool concrete grey uncoated substrate achieves a distinctive, urban and contemporary sensibility.
The result is a smart contrast of individuality, energy and transition alongside practical experience, authority, reliability and a structured approach, executed with an appropriate restraint.
City Gallery is a non-collecting exhibition-based public gallery established in 1980, located on Wellington’s Civic Square and dedicated to contemporary visual arts, architecture and design. The gallery’s visual identity, created by Designworks, draws together the multifarious nature of its content through a simple bold logo-type and single image combination that replaces a previously eclectic and inconsistent solution with one easy to manage.