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Garden 13, Graanmarkt 13 by Base

Opinion by Seth Rowden

Graphic identity, packaging and copywriting by Base for Garden 13, Graanmarkt 13

Graanmarkt 13 is a restaurant, high-end concept store and apartment in Antwerp. It is described by Base, the studio behind its graphic identity, as a special house, a crossover place full of surprises. This was articulated through a story that positioned Graanmarkt 13 as a haven for people in search of objects and experiences with soul and meaning.

Garden 13 is a series of plant-based products and an online shop inspired by Graanmarkt 13’s rooftop garden philosophy. These products intend to develop the brand outside of its physical location, to reach an international audience.

In their packaging design for this new range, which builds on their initial identity work for Graanmarkt 13 Base tease the reader’s curiosity. They translate the feeling and sensory experience of using each botanical product into microcopy expressed as a single sentence over a variety of surfaces.

A pared-back but well-intentioned material language, a robustness that implies value, and a structural design that sees the cylindrical and simple link a breadth of products, serve as useful surfaces for emotive communication. This materiality is thoughtful and beautifully constructed, yet it is the words that are the real highlight. Copywriter Seth Rowden offers his opinion.

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Piccolo by Here Design

Opinion by Richard Baird.

Graphic identity and packaging by Here Design for Italian seed brand Piccolo

Piccolo is an Italian seed brand with a particular favour for those that are ideal for urban growers, people with small balcony gardens or working with limited space. It is a brand with character, with product naming that includes Slim Jim Aubergine and Spacemaster Cucumber expressing the space-smart dwarf varieties of the range.

Piccolo worked with UK-based studio Here Design to develop a new graphic identity that would establish a distinct and cohesive visual language across their packaging. With a miniature storybook-like quality and an illustrative approach that plays with both the bold and the granular, these tell the story of Piccolo, bring to light the rewarding experience of growing, and intend to engage with the many urban gardeners of the world.

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Who Protects Me From Violence? by Bedow

Opinion by Richard Baird.

Who Protects Me from Violence? a UNICEF publication on domestic violence against children in Sweden designed by Bedow

Who Protects Me from Violence? is a new publication from UNICEF that focuses on the prevention of domestic violence against children in Sweden. Bedow worked with UNICEF to bring to life the real and often day to day traumas of children in violent domestic situations, and bring to light preventative measures through words, images and layout. The publication is 210×297 mm, features 72 pages and was printed as an edition of 3,000.

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