According to Studio Hi Ho, the branding and communications partnership responsible for this project, Milieu Property is a Melbourne-based ‘boutique developer with an emphasis on creating spaces of influence’. The moniker ‘Milieu’ immediately positions the brand at the cerebral end of the property development spectrum. Indeed, for those without a thesaurus brain, the highfalutin’ vocabulary is even explained on the minimal website.
Do the graphics live up to the name? For me, Studio Hi Ho appears to have risen to the challenge. Interpreting Milieu as a ‘mix of complementary opposites’ has allowed them to play with juxtapositions: in typography; in imagery; and in the choice of substrate.
Guest Opinion written by Shaughn McGurk
Martino Group is an Australian property developer with a ‘holistic approach that encompasses art, design and architecture’. Their visual identity, developed by Melbourne-based brand and communication studio Hi Ho, extends a simple typographic observation and minor adjustment into a system that conveys a ‘beautiful but functional’ philosophy, and unites the group’s latest property developments and the limited edition prints and carefully selected hand washes that fill them.
Sellar Development is a privately owned property investment, development and management business based in London and responsible for such high profile projects as The Shard and London Bridge Place. The company approached brand design agency Campbell Hay to develop an identity that would reflect their ongoing partnerships, collaborative process and involvement with the architectural world.