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Cooke Curtis & Co. by The District, United Kingdom

Opinion by Richard Baird.

Animated logotype for UK estate agent Cooke Curtis & Co. by graphic design studio The District, United Kingdom

Cooke Curtis & Co. is an award-winning estate agent with an office in Cambridge, United Kingdom. It has a portfolio and a thorough understanding of properties throughout the city and in neighbouring villages. Although the business was established last year, its founders have over thirty-five years of industry experience.

Local graphic design studio The District were commissioned by the estate agent to develop a visual identity that would work across a broad range of printed and digital media, from business cards, letterheads, brochure and website to ‘for sale’ signs, vehicle graphics and key rings.

With the intention of delivering a distinctive and impactful solution sensitive to the heritage of the founders, and the will to cut through the hyperbole of the industry, The District took a bold typographic approach that discards photography in favour of a monolinear geometric sans-serif and underlines, emphasised by a black and white colour palette.

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HenshawFox by Parent, United Kingdom

Opinion by Richard Baird.

Brand identity and sign design by Parent for Romsey estate agent HenshawFox.

HenshawFox is a family run and independent estate agent with properties in and around the town of Romsey, United Kingdom. With a desire to move into the higher end of the market, from between £250k – £350k to £500k+, within the next two years, the estate agent commissioned graphic design studio Parent to develop their brand identity and interior design for their landmark office. This was to be more upmarket, aspirational and smart enough to compete with national brands. Alongside strategy and interior design, Parent developed and designed brand guidelines, brochures, signage and business cards.

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Wenford Dries by ico Design, United Kingdom

Opinion by Richard Baird.

Branding and architects pack for North Cornwall property development Wenford Dries by London based graphic design studio ico.

Wenford Dries is a new property development in the scenic area of North Cornwall. It will be made up of loft-style homes, artist studios, allotments and wild gardens, set on the site, and within the structure of, a former clay drying factory that dates back to the beginning of the 20th century. This is said to have been sensitively restored. The development is billed as an urban-style regeneration and retreat in an area of significant natural beauty.

London based design studio ico Design created a brand identity for the development that would communicate the vision of the project and evoke a sense of place to investors and off-plan buyers. This dual market was addressed through two key assets, an architects pack and a lifestyle magazine bound by a diverse but cohesive visual language of type, clay grey boards, colourful photography and emotive language.

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