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Hurly Burly by Midday, United Kingdom

Opinion by Richard Baird.

Brand identity and print by London-based Midday Studio for Hurly Burly's latest range of raw slaw

Hurly Burly brings the bold flavour and natural health benefits of naturally fermented foods to the United Kingdom. Its first range of products will be a variety of raw organic coleslaws. Flavours include Jalapeño & Oregano, Lemon & Ginger and Turmeric & Cumin. Name, brand identity and packaging, developed by London-based design studio Midday, intends to bring to the forefront the turbulent and continual process of fermentation, emphasis the strong flavour profile of fermented foods and secure shelf impact through a combination of bold typographical play and colour.

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Hubbards Toppers by Coats, New Zealand

Opinion by Richard Baird.

New packaging for Hubbards Toppers by Coats Design, New Zealand

New Zealand health food business Hubbards have launched Toppers, a family of 4 mixes to add to muesli and yoghurt, aimed at the growing market of  ‘tinkerers’, a consumer group that want to customise their breakfast and snacking experience. Hubbards worked with Auckland based graphic design studio Coats to convey the promise of each mix in a compelling manner and in a way that would comfortably sit within a brand language described as quirky, engaging, honest and down-to-earth. This is achieved through bold custom lettering, illustrative detail, bright colours, visual and material texture.

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Tapped Birch Water by Horse, United Kingdom

Opinion by Richard Baird.

Package design for flavoured birch water brand Tapped by UK graphic design studio Horse

Tapped is an organic birch water, drawn straight from trees growing in Finland, and available in Bilberry & Lingonberry, Apple & Root Ginger and unflavoured varieties in the UK from Whole Foods Market, Planet Organic and online.

Birch water is a traditional spring time drink and medicinal ingredient in Finland, tapped from birch trees which filter ground water up through their roots and trunk acquiring minerals, vitamins and manganese, an antioxidant, in the process.

Tapped worked with UK based graphic design studio Horse to develop a brand identity and package design that would communicate the Nordic and birch tree origin of the water, distinguish it from other waters, be compelling to a market unfamiliar with the product and also be environmentally conscientious.

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