Posted: August 11, 2017 Filed under: Architecture and The Built Environment | Tags: Architecture Logos, Book Cover Design, Book Design, Brand Identity, Brand Identity Blog, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Business Card Design, Colour in Use: Red, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Toko, Designed in Sydney, From Australia, Graphic Design, Graphic Design Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Monochromatic Brand Identities, Monolinear Typography, recruitment logos, Sans-serif Typography, Stationery Design, The Best Architecture Logos, The Best Business Cards of 2017, The Very Best Brand Identities of 2017, The Very Best of BP&O, Typography, Wordmark Design
Opinion by Richard Baird
Maven is described by Design By Toko, the Sydney-based design studio behind its recent rebranding, as a top-tier architecture recruitment agency operating worldwide. Drawing on the built environment and with the intention of expressing the agency’s prominence within the architecture industry Toko developed a brand identity of simplicity and impact through bold solid form and single colour that links business cards, brochure and soon to launch website. This use of form and colour, its dominance across each touchpoint, establishes a strong continuity, yet is softened using lighter colour and over-print in its implementation across Maven Publishing’s Chasing the Sky, a book that showcases twenty of Australia’s leading women in architecture.
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