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Sydney Design Festival by Re

Opinion by Richard Baird

Graphic identity design by Re for the Sydney Design Festival

Sydney Design Festival has been running for 20 years, making it one of the oldest design festivals in the world. It provides its visitors with an opportunity to understand design practice in all its forms, to bring to light problem, process and response, and to foster a closer connection with the designers and businesses helping to shape our collective futures. With a change in dates, moving the festival from September to March, placing amongst a busy cultural calendar, the festival worked with Re to develop a graphic identity that would allow it to stand out and announce its new Autumn arrival across a variety of digital and printed communications. These included a responsive website, event programs, flags, posters, flyers, invitations and environmental graphics.

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MOAA Architects by Inhouse, New Zealand

Opinion by Richard Baird

Graphic identity and branded notepads by In-house for New Zealand's MOAA Architects

MOAA Architects was founded in 2010. It has an office in Hamilton, New Zealand, and a portfolio of new builds and renovations that span the residential, education, commercial and public sectors. Highlights include their work on St. Johns Church, a square plan rotated 9 degrees off the street grid, and Piako House, a renovation and extension of 1940s domestic planning to meet a 21st century lifestyle.

MOAA Architects have a passion for ideas and people. An ethos rooted in reduction and a responsiveness to client needs. And an approach that seeks out innovation yet remains friendly and accessible. This is expressed by a flexible new graphic identity of modular play and variety, and a bright yellow and cool grey colour palette designed by Inhouse. This post was updated November 2017 to include images of Inhouse’s work on MOAA Architect’s website.

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Roger Burkhard by Lundgren+Lindqvist, Sweden

Opinion by Richard Baird.

Brand identity and die cut promotional card by Lundgren+Lindqvist for Swiss web dev and interactive studio Roger Burkhard.

Roger Burkhard is a creative web development and interactive studio based in Bern, Switzerland, with a roster of clients throughout the creative industries. The studio worked with Scandinavian designers Lundgren+​Lindqvist on the development of a new brand identity. This included monogram, brand guidelines and website, as well as a stationery set that covered business card and promotional cards, letterhead, invoice and invoice reminder.

Lundgren+​Lindqvist, with the intention of avoiding industry convention, brings a thorough material and crafted quality to a service that often favours digital communication, yet layers this with more familiar web-based expressions. These draw on and work together themes such as problem solving, responsive design and creative thinking, conveyed through puzzle pieces, a modular system with a baseline grid and flexible header, and adds a moment of play in the choice of a bright spot colour.

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