BPO


Orson Burger Kitchen by Anagrama, Mexico

Opinion by Richard Baird.

Logotype and business cards with gold foil detail by Anagrama for San Pedro based burger bar Orson

Taking inspiration from the work of artist Edward Hopper, and the style of the American diners of the 1920s and 1930s, Mexican design studio Anagrama developed an interior and visual identity design for Orson, a restaurant in the city of San Pedro pairing burgers with a wide selection of wines and milkshakes. The project, alongside a distinctive interior design of material detail, contrasting colour and form, also included menus, packaging, business cards, and beer mats.

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Yumn by Filthymedia, United Kingdom

Opinion by Richard Baird.

Logo and menu design featuring Colorplan paper by Brighton-based Filthymedia for Boxpark Croydon's casual luxury restaurant Yumn

Yumn is a casual luxury restaurant located within Croydon’s Boxpark, a pop-up mall for independent and global fashion and lifestyle stores, cafes and restaurants, housed within converted shipping containers. Yumn is a smaller and more intimate version of Yumn Brasserie with a similar approach to interior in its mix of blue pinned leather upholstered seating and high quality finishes, but shares something of Boxpark’s utilitarian build in its unpolished concrete walls, some of its fixtures and fittings and the industrial qualities of its brand identity, created by Brighton-based graphic design studio Filthymedia. This included menus and business cards, window graphics and signage.

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Pontus In The Air by Bold, Sweden

Opinion by Richard Baird.

Logotype by Stockholm-based Bold for Arlanda Airport restaurant Pontus In The Air

Pontus In The Air is located at Sweden’s Arlanda Airport and was developed with the intention of being Europe’s leading airport restaurant in its blend of high quality, affordable prices and fast service. It features three distinct areas, The Brasserie, a classic bistro with table service inspired by the golden days of aviation, The Market, a self-service canteen with a more utilitarian finish, and Take-off, an area dedicated to take-ways.

Owners Pontus Frithof, a Swedish company founded by renowned chef Pontus Stenshäll, worked with Stockholm-based graphic design studio Bold, following their collaboration on city restaurant Tidningshuset by Pontus, to create a name and visual identity for this latest project. Inspired by chef Pontus Stenshäll’s colourful and charismatic character, the movement and energy of the airport, and with a desire to work together luxury and an element of humour, Bold crafted an identity of typographical play yet simplicity, and convivial illustrative detail. This links business cards, menus, mobile app, interior graphics and website.

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On Rye by Pentagram’s Michael Bierut, United States

Opinion by Richard Baird.

Brand identity and print by Pentagram for Washington DC sandwich shop On Rye

On Rye is a fast-casual sandwich shop, with a space in the US capital of Washington DC, inspired by the Jewish deli. It has a menu of unexpected recipes that dial down the salt and bumps up the veggies, uses natural and wholesome ingredients, and gives traditional dishes a modern twist. On Rye has an interior that brings a contemporary finesse to retrospective detailing and features a brand identity designed by Pentagram partner Michael Bierut and his team. Brand identity functions on a few different levels. It works as an expression of On Rye’s wholesome menu, honours the origins of the Jewish deli in the US and adds to interior using contrast, in the weight and shape of type, the brightness of colour and the playful qualities of photography within a space of material detail and traditional fixtures and fittings. The project included business cards, menus, wall-coverings, signage and website.

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