BPO


Österlånggatan 17 by Lobby Design, Sweden

Opinion by Richard Baird.

Brand identity and business cards for Stockholm restaurant Österlånggatan 17 by Lobby Design

Bockholmengruppen is a Stockholm based restaurant group and owners of both Nytorget 6 and Nybrogatan 38. The group recently expanded, taking over Le Bar and opening Österlånggatan 17 in its place, a modern local restaurant with a menu of home cooked dishes with a twist, located at the centre of Stockholm and attracting locals and tourists alike.

Scandinavian design studio Lobby Design worked with the Bockholmengruppen to create a visual identity that would compliment Österlånggatan 17’s modern interpretation of a traditional local restaurant, express its easy-going and unpretentious atmosphere and convey a sense of good quality. This was achieved through a series of bright and whimsical illustrations and a contrast of type, set across a variety of assets. These included menus, coffee cups, coasters, takeaway packaging, business cards and website.

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Shuang Shuang by ico Design, United Kingdom

Opinion by Richard Baird.

Branding for Shuang Shuang by ico Design, United Kingdom

Shuang Shuang is new restaurant experience, located on London’s Shaftesbury Ave, that brings a contemporary twist on hotpot—a long-established and family favourite throughout China and East Asia, and a fun and social way of eating—to the United Kingdom. Shuang Shuang worked with London based graphic design studio ico Design on naming and interior design, as well as brand identity. This extends across signage, tableware, menus and website.

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Nota Bene by Blok, Canada

Opinion by Richard Baird.

Branding for Toronto restaurant Nota Bene by graphic design studio Blok, Canada

Nota Bene is a restaurant, located on Toronto’s Queen Street West, with a menu made from locally-sourced and seasonal ingredients. It was opened by chef David Lee and business partners Yannick Bigourdan and Franco Prevedello in 2008, and was awarded “Best New Restaurant” by Toronto Life and enRoute Magazine soon after.

To coincide with the restaurant’s 2016 relaunch—which saw David Lee take sole ownership and the unveiling of a new menu and interior—Nota Bene worked with Canadian graphic design studio Blok to develop a new visual identity. This was inspired by David Lee’s approach to food and the restaurant’s new environment; a marriage of organic detail and contemporary materiality created by +tongtong, and runs across menus, stationery, business cards, postcards, coasters, packaging and website.

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