Posted: June 22, 2018 Filed under: Logo Reviews, Retail, Technology | Tags: Binding, Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2018, Branding Agency, Branding Blog, Branding News, Branding Reviews, British Design, Design Blog, Design News, Design Opinion, Design Reviews, Designed in London, Form Language, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logos, Logotypes, Stitch Detail, Technology Logos, The Best Logo Designs of 2018, The Very Best Brand Identities of 2018, Typography, Uncoated Papers & Cards, Visual Identity Design Blog, Wordmark Design
Opinion by Richard Baird
Hages began selling shortwave radios in Stockholm during the 1940s and is one of the oldest of its kind in Sweden. While the retailing of electronic goods has changed dramatically, sold increasingly online and on price by large chains, Hages has remained true to an independent spirit and established and developed a solid reputation.
To coincide with the opening of their second store, Stockholm based The Studio worked with Hages to develop a new graphic identity, moving it from Hages TV & Video to Hage, creating a modern and reductive visual expression and reinforcing this through repetition across signage, stationery, business cards, t-shirts and bags.
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