Roc Noir is a UK ’boutique’ retailer of high quality Ski equipment, that mixes knowledge, service and hand selected products for sport enthusiasts. Their identity, designed by London based brand and design consultancy 400, takes its cues from rock carved letter-forms and marries this with bold geometric forms to resolve and emphasise the personal service, quality and utilitarian nature of the brand.
Bricos, originally named Mayoreo Electrico Monterry, is an electrical hardware store servicing the North East and Monterry regions of Mexico. As part of an expansion plan the company approached design agency Anagrama to create their new identity, packaging propositions and retail environments with the consistency expected from international customers.
Beaujais is a new company that designs luxury lingerie specifically created for women with a larger bust size. Their identity, designed by brand, strategy and communication design agency Parent based in Dorest, UK captures the fine detail and curvy nature of their collections with a delicate and fluid typographical solution.
HEMA is an international retailer established in 1926 with over 400 shops across the Netherlands, Belgium, Luxumberg and Germany. HEMA typically sells own brand products across a variety of categories including clothing, food, gardening tools, office supplies and homeware. Studio Kluif has been involved in the branding and packaging of these products since 2002 and designed this year’s new range titled ‘Grow Your Own’ that blends illustration and photography to deliver a functional and aspiring pack design.