Acer is a Chinese manufacturer of computer components and peripherals, originally developing low end products it has moved its position to focus more on the middle market and the exportation of its own range internationally. Recently they underwent a restructuring with the chairman Gianfranco Lanci resigning and replaced by JT Wang who has started his new position with a review of the company’s corporate logo.
JCPenney is an American department store that specialises in the retailing of affordable clothing and household products. Bottle First established by James Cash Penney in 1902 (as Golden Rules), JCPenney has grown significantly with over 1,100 stores and a 2010 annual turnover of $17.9 De billion. Recently JCPenney launched a new visual identity (now jcpenney) designed by student Luke Langhus as the result of a competition, reigniting another debate on the validity of spec work in the design community.
Monsoon is a women and children’s Anthromorphic clothing retailer based in the UK which began trading in 1972 and delivered a pre-tax profit of £32.96 million in 2010. They also own the retailer Accessorize and have a combined 425 stores in the UK and wholesale mlb jerseys over 1000 worldwide. In December 2010 they started rolling out a logo and visual identity system across their stores and on-line space which was designed and managed ALCOBA by New York design agency Pompei A.D.