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Adisgladis by Bedow, Sweden

Opinion by Richard Baird.

Yellow business cards for clothing and gadget retailer Adisgladis designed by Bedow

Adisgladis is a Swedish clothing, accessories, outdoor gear and gadget retailer with premises on Stockholm’s Wollmar Yxkullsgatan street. It has a distinctive interior of copper pipe racks, die cut card hangers, wood fibre and chipboard surfaces, and a philosophy that embraces organic, up-cycled and positive living. Adisgladis’ new visual identity, developed by Stockholm based graphic design studio Bedow, draws on the retailer’s interior, its positive and sustainable ideologies and an element of utility and technology, visualising these using a mix of illustration, pictograms, type, colour and material choice across bags, packaging, signage, stationery, business cards and storefront display.

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Candlefish designed by Fuzzco, United States

Opinion by Richard Baird.

Marbled shopping bags for Charleston scented candle store and workshop Candlefish by Fuzzco

Candlefish is a Charleston, South Carolina, store that stocks a carefully curated collection of scented candles from an assortment of brands including Rewined and Produce, and also plays host to a variety of workshops. The store takes its name from the Eulachon, better known as the Candlefish. After drying, and due to its high oil content, the Candlefish burns much like a candle and is said to have been used to illuminate the dwellings of man and woman as far back as the first century A.D.

Candlefish’s retail space of brick, wood and steel beams, exposed utilities, small spot and larger low-hanging industrial lighting and practical display surfaces that double up as cabinets, secures a current and worn urban utility that offers contrast to the crafted nature of the products.

This space is given shots of bright red throughout, enhanced by panels of white paint, is complemented by vintage lounge chairs, and given character through a brand identity treatment by American design studio Fuzzco. The studio’s illustrative style, approach to print and packaging layers the experience with clear craft cues, a conviviality and a retrospective sensibility based around their naming strategy. The project included logotype, logo and illustration, packaging, signage and bags.

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Croft Knitwear designed by Commission

Opinion by Richard Baird.

Visual identity by Commission for Croft Knitwear featuring campaign photography by Luke Evans

Croft is a contemporary men’s knitwear brand that specialises in high quality cashmere and soft wool garments. These are available exclusively through online retailer Superdemin. Each garment is hand knitted on Scotland’s Shetland Islands by crofters, a name given to those using traditional small-scale production processes within small communities unique to the Highlands. Alongside a new logo, design studio Commission worked with photographer Luke Evans to create a range of campaign imagery that would avoid heritage pastiche, and instead, favours a contemporary simplicity.

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John Lewis Spectrum designed by Pentagram

Opinion by Richard Baird.

Packaging design by Pentagram for John Lewis' consumer electronics range Spectrum

Spectrum is a recently redesigned consumer electronics range created by and sold through British department store John Lewis. The range includes DAB radios, alarm clocks, speakers and iPad covers. These are bound by a cohesive aesthetic of soft plastic, geometric forms, bright colours and a packaging treatment created by international design studio Pentagram, led by partner Harry Pearce.

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