Loot is a surf and lifestyle store retailing distinctive products for a modern and global consumer and offers an alternative to the more commercial items from retailers typically found in its touristic location in the Mexican city of Zihuatanejo. Loot’s brand identity, designed by Savvy, draws its character and distinction from Zihuatanejo’s past as a hotspot for pirates, and visualised as a combination of regional historical elements and modern pop culture, allowing it to be relevant to both the local community and international shoppers.
Amo Store is a soon to launch Melbourne based men and women’s shoe boutique that will retail a curated collection of familiar brands and exclusive independent labels as well as clothing and accessories ranges to match. The store recently commissioned Studio SP-GD to develop a ‘simplistic’ brand identity that would effortlessly extend across a variety of formats.
Celestine Eleven is a fashion and homeware store located in London’s Shoreditch that describes itself as having its “roots firmly founded in counter culture”, adding “a new holistic realm to the retail experience” and aiming to provide an alternative, luxury concept store that offers a “means to live well within all spheres: aesthetically, intellectually and spiritually” by honouring the importance of each through the “unique selection of product”.
The store’s visual identity, designed by Construct, contrasts bright white papers, heavy boards and a blind sculpted emboss (reminiscent of carved marble surfaces) with uncoated unbleached carriers and black foil detail bound by the carved depth of roman numeral and sans-serif logotype. These deliver the significant restraint you would expect of a high fashion brand, a retrospective nod to the concept of timeless style (and perhaps the grandiosity of the past tempered by contemporary understatement) and a sense of high tactile quality and craftsmanship.