Retail Logos, Branding & Packaging — BP&O


From Babies With Love by Paul Belford Ltd, United Kingdom

Opinion by Richard Baird.

Visual identity and illustration designed by Paul Belford Ltd. for organic baby clothing business From Babies With Love

From Babies With Love is an organisation that sells organic baby clothes, blankets and accessories, as well as a range of greetings cards online. The money raised from the sale of these goes to SOS Children’s Villages, a scheme that supports babies who have lost parents to war, famine, disease or poverty, by placing them with families and within communities that are safe and stable.

London based Paul Belford Ltd. worked with From Babies With Love to develop a brand identity treatment that, through a simple postmark device and a series of animal collages created from recycled postal materials, finds a way to bridge online shopping and the aid sent abroad, and draws a playful and distinctive character from utility. This runs across envelopes, business cards, tags and website. This post was updated June 2016 and October 2017 with new images.

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The Assembly by Bravo, Singapore

Opinion by Richard Baird.

Logo and neon sign by Bravo for Singapore based men's retail store and coffee shop The Assembly

The Assembly and The Assembly Ground are a men’s retail destination and coffee shop in Singapore. The store stocks a variety of lifestyle labels for the “fun and spontaneous gentlemen who appreciate quality” while the coffee shop is a space for like-minded individuals to get together. Graphic design studio Bravo was responsible for creating a cohesive interior design and visual identity for both experiences.

Described as classic, versatile and playful, Bravo’s treatment mixes familiar fashion patterns with hand drawn illustrative flourishes and practical sans-serif typography across menus, business cards, bags and tags, and sets these within the context of an interior of robust, industrial and earthy material textures, surfaces and furniture. The project also included neon signage and menu design.

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Designtorget by Kurppa Hosk, Sweden

Opinion by Richard Baird.

Logo, print and packaging by Kurppa Hosk for Swedish contemporary furniture, art and design curator and retailer Designtorget

Designtorget is a Swedish design store and brand founded by architect Jerry Hellström in 1993 with the intention of making the very best contemporary furniture, arts and design from across the country available to the mass market. It now has 16 stores throughout Norway and Sweden and a broad catalogue of functional, high-quality products, selected by jury, produced by both unknown and established designers, and considered creative, innovative and have their own history. The brand is actively involved in the design community, committed to helping emerging designers, and has become an important driver behind the growing popularity of Swedish design.

Designtorget worked with Stockholm based graphic design studio Kurppa Hosk to redesign its brand identity in a way that would secure the store a more contemporary look and feel. This went on to include logotype, a flexible animated logo, bags, tags, stationery, package design and brand book.

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