BPO


Hardhaus designed by Heydays

Logotype by Heydays for specialist mountain sports retailer Hardhaus

Hardhaus is a Norwegian specialist mountain sports retailer located in the alpine municipality of Sykkylven. Based around the concept of ‘technical durability’, Heydays developed a new brand identity solution for Hardhaus—which included a logo, stationery and website—that juxtaposes the utility of a heavy uppercase and stencil cut sans-serif—bold and ‘oversized’ in its execution in print—and the robust and hardy aesthetic of chipboard imagery, with the finer weight, contemporary on-trend and technological sensibilities of a very well rendered set of geometric and mono-line weight icons.

The result is a confident appropriation of a ubiquitous typographic feature, rooted in mountain wayfinding, and material texture, paired with a current illustrative approach, and resolved in a way that appears proprietary and achieves a clear communicative precision and relevant aesthetic impact.

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Celestine Eleven designed by Construct

Business card with blind sculpted emboss detail designed by Construct for luxury fashion and homeware store Celestine Eleven

Celestine Eleven is a fashion and homeware store located in London’s Shoreditch that describes itself as having its “roots firmly founded in counter culture”, adding “a new holistic realm to the retail experience” and aiming to provide an alternative, luxury concept store that offers a “means to live well within all spheres: aesthetically, intellectually and spiritually” by honouring the importance of each through the “unique selection of product”.

The store’s visual identity, designed by Construct, contrasts bright white papers, heavy boards and a blind sculpted emboss (reminiscent of carved marble surfaces) with uncoated unbleached carriers and black foil detail bound by the carved depth of roman numeral and sans-serif logotype. These deliver the significant restraint you would expect of a high fashion brand, a retrospective nod to the concept of timeless style (and perhaps the grandiosity of the past tempered by contemporary understatement) and a sense of high tactile quality and craftsmanship.

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Mooi designed by Morse Studio

Logo and business card with a white screen printed ink and 100% cotton board designed by Morse Studio for fashion boutique Mooi

Mooi is a UK fashion boutique, located on London’s Kensington High Street, that retails an eclectic collection of “luxurious textiles, hard-to-find designer labels and one-off designer womenswear pieces assembled from all over the world.” Inspired by the “elegance and quality of the boutique’s hand-crafted textiles”, multidisciplinary design agency Morse Studio developed a new brand identity that included exterior signage, swing tags, website, launch material and a bespoke logo-type screen-printed by hand on 100% cotton stocks.

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