Opinion by Richard Baird
Carlsberg is a Danish beer brand founded in 1847 by J.C. Jacobsen. It is part of the Carlsberg Group portfolio which also includes Tuborg, Kronenbourg and Somersby cider, as well as Carlsberg Export and Carlsberg Black Gold. Carlsberg has a significant heritage. And, like many other beer brands, has largely conveyed this using the visual language and associated legacy of the beer bottle label, which then made it on to cans.
Carlsberg has begun a steady move towards a more current visual expression. This is characterised by a concise communicative intention and a stylistic minimalism. This can be seen, initially, in the design of the Carlsberg can for the German market, created by Copenhagen-based studio Kontrapunkt, and in the redesign of Carlsberg Black Gold, also by Kontrapunkt. Black Gold is a dark pilsner, brewed in the same manner as Carlsberg’s premium variety, only for longer, giving it a richer flavour profile and higher alcohol content. This difference is conveyed immediately using a black and gold print finish.
Opinion by Richard Baird
Kristin Jarmund Architects is an oslo-based architectural studio with a design philosophy that is focused on using a simplicity of form and a clarity of purpose to address complex problems, while at the same time, allowing for a contextual and human sensitivity. Reduction, as well as the duality inherent to the studio’s work, was the founding principles of their new visual identity, created by Scandinavian studio Snøhetta. This can be seen in the juxtaposition of type and image, and the recurring motif of extracts within both of these.
Selected by Richard Baird.
June’s highlights included Studio fnt’s work for SeMA exhibition Highlights, Föda’s cheerful brand identity for June’s, and Mucho’s continued work with LGBTQ film festival Frameline. There were, however, five projects that stood out, and have made it into BP&O’s Best Of Series. These typically balance a strong singular concept, or an appropriate confluence of ideas, with a compelling stylistic character and clear communicative intention that appropriately plays with form, colour, type and layout, as well as material, texture, image and print finish.
Throughout June, BP&O also continued to expand on its collections series as another way to jump through to older posts on the site. New additions include Material Thinking, Modern Luxury, and Klim Fonts. Updated projects included Bond’s work for Sushi & Co, Clase bcn’s brand identity for Enea, and Zak Group’s collaboration with Paco Rabanne.