BPO


Tourean designed by Anagrama

Logo and stationery with blind emboss, silver and gold foil detail designed for British multinational venture capital firm Tourean by Anagrama

Tourean is a British multinational venture capital firm that manages a variety of lifestyle subsidiaries within the music, design, events, social media and fashion industries. Their new visual identity, developed by design agency Anagrama and drawing inspiration from the Tourean name – a compounding of the words taurean and tour created to convey the values of strength, fortitude, courage and integrity as well as the company’s worldwide reach – fuses Gotham Black and Copperplate Gothic into a single logo-type described by the agency as ‘modern and earnest’ and sets it within the context of a ‘serious and somber’ colour palette and the high qualities of heavy paper with debossed surface textures and gold foil detailing.

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Podi designed by Bravo

Sans-serif logotype designed by Bravo Company for Singapore-based organic restaurant Podi

Podi is a Singapore-based organic restaurant that ‘celebrates bold, robust and unique flavours’ and the responsible sourcing and cooking of ingredients. Drawing inspiration from the restaurant’s name, a Hindi word to describe a mixture of ground dry spices and herbs, design agency Bravo developed a visual identity that pairs a small, abstract interpretation of heaped spices with a bold logo-type, earthy tones and tinted imagery to reflect Podi’s mission of making ‘good, natural and organic food’.

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Fisix designed by Mucho

Packaging designed by Mucho for sports shower range Fisix

Fisix is a line of cosmetic products that includes shower gels, shampoos and hydrating skin balms, developed by four marathon running friends who ‘couldn’t find a range that met their needs as sportsmen’, branded and packaged by multidisciplinary design agency Mucho.

Mucho’s design solution unties the diagrammatic, geometric forms and typographical, sans-serif utility and neutrality of the pharmaceutical and sports science industries with the subtle fashion and on-trend design sensibilities of a tightly spaced, lowercase serif logo-type, italics, and a flat, economical, unisex grey and pastel colour palette. A smart balance of formulated effectiveness and the more exclusive, restrained qualities associated with high fashion and professional cosmetics.

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