Revolver is an Australian film production company with a string of awards and a diverse collection of directors and producers. Their visual identity, refreshed by Sydney-based independent design agency Toko, is a simple, clean and coherent expanding logo-type solution – built from the single, well spaced, all uppercase sans serif Helvetica – that utilises a ‘This Is’ prefix to bind, through typographical consistency, a variety of communication and the directors. Its over-sized application alongside finer details, full bleed, bright neon spot highlights and the juxtaposition of both vertical and horizontal layouts across the collaterals introduce a creative and multi-perspective sensibility that keeps the solution from appearing too corporate.
Back in June family owned Italian pasta manufacturer Rummo launched a new visual identity and packaging solution created by London-based independent communications firm Irving & Co. With the few images published on their website I described the new design in my original post as successfully delivering rustic charm, a sense of local quality and heritage through a craft colour palette, visual texture through fine detail, tactile materials and print finishes set alongside a script and contemporary sans-serif combination over a classic, etched illustrative background. The latest set of images continue to deliver on these sentiments but with the addition of a stencil cut typographical selection and a richer but economical single and two-tone flat colour choice across the Le Biologiche range that together add an almost retro industrial/agricultural utility that neatly reflects the commoditised nature of pasta.
Tin Can is a Dutch production company that specialises in the ‘development and production of formats in the field of television, branding, online and events’. This on-screen and environmental multi-disciplinary ‘bridge’ is reflected through an identity solution, created by editorial and visual identity design studio COOEE., that pairs a simple sans serif logo-type with four horizontal lines which move across and consistently wrap both digital and physical surfaces.