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Ali Sharaf designed by Mash Creative

Logo and stationery with white and black foil detail created by Mash Creative for Bahrain-based commercial photographer Ali Sharaf

Ali Sharaf is a Bahrain-based commercial photographer who specialises in fashion, beauty and lifestyle images for the advertising and editorial markets. He describes himself as contemporary, upbeat, outspoken and edgy.

Inspired by a shared interest in Swiss modernism and adopting a less is more approach, design studio Mash Creative developed a new brand identity for Ali that combines an iconic marque, sans-serif typography, weighty material choices, foil and a limited colour palette to frame the detail of his work.

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CZYK designed by Longton

Logo designed by Longton for industrial design practice CZYK

CZYK is a Melbourne-based industrial design practice established by Nikolai Kotlarczyk that specialises in contemporary furniture and lighting design for small and large scale production. Longton, the agency behind CZYK’s new brand identity—which included a logotype, website and printed collateral—describe the practice as having a ‘strong focus on functional, high use design based heavily around materiality, production techniques and the environmental lifecycle of each product.’

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Sample Brew designed by Longton

Packaging designed by Longton for Sample Brew

To standout in an increasingly saturated market, boutique brewer Sample commissioned Melbourne-based design agency Longton to brand and package their American-inspired pale ale, slow brewed to the standards of the 1516 German purity law.

Longton’s solution reflects this approach, a purity of ingredients and the brewery’s name with a distinctive and reductionist ‘sample pack’ aesthetic that balances a sense of small-scale, traditional batch production with a contemporary and on-trend utility through a contrast of type-block, grids, single line weight illustrative detail, generously spaced uppercase sans-serif typography, a monochromatic colour palette, the tactile qualities of a rough glass surface treatment, the website’s fusion of modern and responsive design practice and the functionality of Courier New. It is simple but well resolved with very little superfluous detail and a focus on communication, and while it is perhaps bordering on what some might describe as hipster, this feels appropriate for the craft beer market.

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